Industry 4.0: Want to Stay Ahead of the Digital and AI Revolution? Start Investing in Executives' Brains.

NEW YORK, Sept. 13, 2019 /PRNewswire/ -- Most Executives are not cognitively ready for digital disruption. According to enigmaFIT CEO and Cognitive Scientist, Phillip Campbell, it's time for organizations and Executives to begin investing in cognitive brainpower to prepare themselves for this transition and maximize the returns digital disruption has to offer. The revolution in thinking was presented during a video interview with The Boston Consulting Group (BCG), which attained 'Top Ten Videos/Articles for Q2' status this month.

The International Data Corporation (IDC) reports that organizations plan to spend 10% of their revenue - up to $2 trillion globally - by 2022 to combat the tsunami of disruption poised to send waves through the global business world. The relentless pace of digital disruption and continued advances in artificial intelligence, call for radical innovation to make Executives future-ready.

"It's time for organizations and Executives to begin investing in cognitive brainpower to go beyond the pilot stage and truly drive innovation," said Phillip Campbell, Cognitive Scientist and CEO of enigmaFIT during the video interview.

Digital Revolution and the Neuroscience of Adult Learning

Campbell highlights that organizations and Executives are at risk of not being cognitively equipped for digital disruption and the AI revolution. It's time for organizations and Executives to prioritize investing in developing their fluid thinking ability to create and drive innovation during constant change.

"Organizations are investing time, money, effort and energy into digital technology, but they need to start investing substantial amounts in upgrading people's ability to cope with this change. This means investing in developing the 'operating system' of the brain," said Phillip Campbell, Cognitive Scientist and CEO of enigmaFIT during the BCG interview.

To help Executives tackle these uncharted waters, Campbell explained one must first understand the terms "Fluid Intelligence" and "Crystallized Intelligence".

"Fluid Intelligence" refers to the ability to solve new problems in uncharted waters, while "Crystallized Intelligence" refers to the use of knowledge developed through past experiences. Together they afford an executive the capacity to thrive amid rapid change which is the hallmark of the digital revolution.

Campbell comments that typical education and training programs develop subject matter expertise, which only enables an individual to know what to do. Whereas developing 'Fluid Intelligence' creates the capacity to apply what you know in real-world situations. Essentially, "Crystallized Intelligence" is knowing 'what to do', whereas "Fluid Intelligence" addresses 'how to do it'.

Critically, research conducted over the last 50 years ago, shows that "Fluid Intelligence" starts declining around the mid-twenties and continues to erode. However, Executives can develop new brain habits and significantly improve their "Fluid Intelligence".

To ensure long-term strategic fluid thinking, Campbell advises companies to consider employing digital-savvy training programs based on objectively and quantifiably testing Executives Fluid Intelligence. This provides a basis for a cognitive report on a leader's Fluid Thinking strengths and derailers and identifies target areas for cognitive development.

To watch the interview in full, please click here.

About enigmaFIT Corporation

enigmaFIT is a leadership development organization which specializes in the area of cognitive science and revolutionizing how leaders learn, adapt and lead to ensure they are future-ready, every day. Their proprietary TRACR™ Methodology objectively tests and develops the ten dimensions of Fluid Thinking and leads to enhanced quality of thinking, speed of thought, and enhanced brain energy efficiency. enigmaFIT works with Fortune 1000 clients to maximize their leaders' potential and performance in today's changing business environment.

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