On the morning of August 5, Cafe24 held ‘Chinese e-commerce export strategy’ seminar at Federation of Korean Industries Bldg., Yeouido, Seoul.

This event is prepared for sharing information about how Cafe24 copes with Chinese e-commerce, and it is progressed with Meili United Group (美丽联合集团), Chinese fashion and beauty e-commerce company. On the event, Lee Jae-seok, Representative of Cafe24, and officials from Meili United Group, Representative Chen Qi, Wang Hong, and Min En, attended.

Lee Jae-seok who hosted the event said, “Chinese customers experience shopping contents that offer both interests and information, and it is reflected to the product purchase.” And, “Through the seminar, Café24 will suggest a strategy to effectively inform and sell Korean shopping mall’s K-style to Chinese customers.”



On the day, the method to actively use ‘Wang Hong(网红)’ to e-commerce is introduced. ‘Wang Hong’ means a contents creator who hosts one-man broadcasting in China. One hosts internet broadcasting with various topics, and gets popularity from lots of viewers in China.

Meili United Group holds ‘Mogujie(蘑菇街),’ fashion and beauty specialized shopping platform, ‘Meilishuo(美丽说),’ and ‘Uni,’ the platform of ‘Wang Hong.’ Recently they cooperate with about fifty thousand ‘Wang Hong,’ and provide a variety of fashion and beauty related information to consumers in China.

Meili United Group showed the platform ‘Uni’ where ‘Wang Hong’ can do marketing, and let more than fifty thousand Wang Hongs introduce fashion coordination method and beauty makeup. Moreover, they progress sales activities through real-time broadcasting in shopping platforms such as ‘Mogujie,’ and ‘Meilishuo,’ and introducing used products at the same time.

Chen Qi who introduced Meili United Group’s platform said, “Korean brand takes about 70% among the total trade volume of women’s clothing category that Meili United Group currently handles.” And, “Chinese young women members, who like Wang Hong’s broadcasting and have strong purchasing power, prefer Korean products, so I think this is the right time for expansion to China.”




Next, by showing the video, Min En(敏恩) who progressed announcements representing ‘Wang Hong,’ explained how she broadcasts with Mogujie, how customers watch the broadcast, and how they do shopping. She talked about the influence obtained from broadcasting, “Through live broadcast, ‘Wang Hong’ can gain customers’ trust by directly buying the products and showing that he/she uses the products, so it helps increase the sales.”

Meanwhile, at the conference, Cafe24 and Meili United Group decided to take the lead out to vitalization of Korea and China e-commerce through cooperation relationship. It also revealed the plan to continue efforts to expansion of sales and K-style contents, such as K-fashion and K-beauty, with Chinese fashion and beauty trend leaders, ‘Wang Hong.’




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