HO CHI MINH CITY, Vietnam, Nov. 18, 2019 /PRNewswire/ -- Society Pass (SoPa), SEA's leading universal data-driven loyalty platform, is pleased to announce its successful acquisition of #HOTTAB, the prominent Vietnam-based e-commerce and POS solutions provider.

Dennis Nguyen, founder and Chairman of SoPa, states: "Acquiring #HOTTAB - an established presence in Vietnam's e-commerce market - gives SoPa ownership of #HOTTAB's existing merchant and consumer customer base. The acquisition expands SoPa's footprint in Vietnam and augments its product offering for our Platform Partners, consumers, and merchants."

Nguyen possesses over 20 years of experience as an entrepreneur, venture capitalist, and investment banker. He heads up a C-Suite comprised of industry leaders with decades of international experience in finance, operations, marketing, and technology.

As a result of the acquisition, SoPa and #HOTTAB's merchant and consumer-facing apps are now rebranded as '#HOTTAB powered by SoPa'.

#HOTTAB founder Sanjeev Sapkota explains: "From the outset, #HOTTAB's goal has been to empower merchants and consumers in the SME sector. The acquisition by SocietyPass not only furthers our mission but also positions '#HOTTAB powered by SoPa' to scale exponentially."

"I look forward to working with Dennis and his team to build the pre-eminent loyalty brand in Southeast Asia."

Building on the synergy between the two companies, Sapkota and key members of the #HOTTAB team join SoPa's management ranks, ensuring a smooth transition for #HOTTAB's existing users.

The new '#HOTTAB powered by SoPa' mobile apps and merchant interface are expected to launch by the end of the year.

About SocietyPass

SocietyPass is SEA's leading universal data-driven loyalty program, connecting relevant merchants to engaged consumers.

SoPa empowers merchants by providing them with unprecedented control over how consumers engage with their brand and pay for their products.

For consumers, SoPa utilizes purchase and behavioral data to deliver personalized deals customers actually want.

SoPa Points are universal - they're not tied to any specific merchant or brand and are redeemable with any SoPa Platform Partner, augmenting consumer freedom.

About #HOTTAB

Established in 2015, #HOTTAB is a pioneering e-commerce and POS solution for Vietnamese merchants and consumers.

#HOTTAB directly acquires engaged customers with enhanced margins.