ACROFAN

SHARP to Launch SHARP AQUOS S2, Marking Its Return to Chinese Market

Published : Friday, August 4, 2017, 10:35 am
ACROFAN=Yong-Man Kwon | yongman.kwon@acrofan.com | SNS
SHARP will release its latest full screen smartphone SHARP AQUOS S2, in a product launch event in Beijing on August 8. It is the 29th full screen smartphone from SHARP, and the first full screen smartphone SHARP introduces to Chinese smartphone market. It will be available in China starting August 14.

The latest SHARP AQUOS S2 applies FFD (Free Form Display) technology to dig small holes precisely in the screen for the front camera and receiver, so it offers great user experiences for selfies and excellent audio quality. Its screen-to-body ratio is as high as 84.95%, which makes the 5.5-inch display screen feel like a 5-inch screen body while being held. The excellent visual effect and comfortable grip will provide unprecedented user experience for customers.

"The core of full screen design is to break through the technology limit, achieve the double sense of holding and visual comfort, and provide the ultimate experience for users," said Dr. Luo Zhongsheng, CEO of SHARP/InFocus Mobile.

Over the years, SHARP has intensively delved into investigations of full screen technologies. Back in 2013, It launched world's first-ever full screen smartphone, EDGEST-302SH, which has a screen-to-body ratio of 80.5% and ultra slim bezels on three sides.

It then introduced SHARP AQUOS CRYSTAL product series into the market which applied bone conduction technology and adopted edge reflection approach to accomplish the borderless infinite visual effect in 2014. SHARP has released 28 full screen smartphones since 2013, which are well received by the market.

100% bezel less screen smartphone is the ultimate target for full screen smartphones. There are several obstacles blocking the development of full screen smartphones, for example, the front camera, front fingerprint identification and receiver. SHARP AQUOS S2 with slim bezels on three sides is currently the largest full screen smartphone right now. SHARP will continuously explore the field of 100% bezel less screen smartphone and aim to achieve breakthroughs in screen and anti-dropping technologies.

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