Myopia Profile Launches Communicating the Myopia Message Online Professional Resource

Published : Thursday, December 2, 2021, 11:14 am
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Myopia Profile, the internationally trusted clinical myopia management information center for eye care professionals (ECPs), has launched its Communicating the Myopia Message online course. Communicating the Myopia Message joins a robust slate of Myopia Profile web resources available to guide ECPs as they address the global myopia epidemic.

The key inspiration for the self-paced latest course is the challenge of communicating the often complex and evolving science of myopia, providing ECPs with tried and tested messages and practical tools. In conjunction with clinical expertise, these skills enable ECPs to offer the best possible care to young patients with myopia and set up their practice systems for greater success.

The interactive two-hour course covers all aspects of the myopia management journey from a communications perspective. ECPs will increase their confidence to discuss myopia onset and progression; describe management options and guide parents through decision-making and informed consent; explain and manage long-term outcomes; involve practice staff; and provide ongoing patient education in and outside the exam room to ensure best practice myopia management. Each lesson provides a scientific foundation with advice on communicating this knowledge to parents.

The 25 lessons spaced over six modules also include interactive parent communication scenarios, downloadable support tools, quick quizzes, and more in engaging formats.

Myopia Profile founders and Communicating the Myopia Message instructors Dr. Kate Gifford and Dr. Paul Gifford bring with them a combined four decades plus of ocular science experience. They have authored more than 130 peer reviewed and professional publications and have presented more than 200 conference lectures around the world, primarily on clinical myopia management.

Dr. Kate Gifford said, “We created our Communicating the Myopia Message course based on the thousands of optometrists and ophthalmologists in our online community from around the world who cite communication with young patients and their parents as a chief obstacle. The course provides an easy-to-follow roadmap for eye care professionals to guide patients along their entire journey—from the first discussion to long-term management. We have also made the course available at a price point accessible to most any practice with any number of patient-facing staff members.”

As for all Myopia Profile online courses, Communicating the Myopia Message is internationally recognized for accredited continuing professional education. The course is COPE CE approved in North America, CPD approved in Australia and New Zealand, and CET approved in the United Kingdom.

The cost of the Communicating the Myopia Message course is $45 USD per virtual seat, with the first chapter available to preview at no charge. Reduced course fees are available for select countries to increase global accessibility, and for bulk purchases. Visit the Myopia Profile website at to register or learn more about this and other courses.

From humble beginnings as a two-page download, Myopia Profile has grown into a company fostering a thriving, engaged community of thousands of eye health professionals around the world across web and social media platforms. It is the largest and most popular multi-channel professional educational resource dedicated to childhood myopia management. Join the discussion on Facebook, Twitter, YouTube, and Instagram.

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