Speedway Motors, a manufacturer, retailer and distributor of high-quality automotive parts and racing products, announced today they will celebrate their customers and 70th anniversary during Customer Appreciation Week, July 25-31, with discounts, giveaways and a Cars & Coffee celebration.

Founded in 1952 by “Speedy” Bill and Joyce Smith, Speedway Motors started as a tiny parts shop in Lincoln, Neb. Today, Speedway Motors offers more than 250,000 products for race, street, muscle, and rod. With two retail stores and distribution centers in Neb., W.Va. and Ariz., employing nearly 600 people, they remain committed to providing a broad selection of high-quality, affordable automotive parts—delivered quickly, efficiently and without any hassles. The family-owned company is run by the family’s second generation, Bill and Joyce’s four sons: Carson, Craig, Clay and the late Jason Smith. Jason Smith, Bill and Joyce’s youngest son, passed away in 2021, but Speedway Motors continues to celebrate his passion for racing and dedication to our customers.

“For 70 years, we’ve built lifelong memories, and our customers are at the heart of that story. We’re proud to look back on a long line of projects, history and tradition as we celebrate our 70th anniversary,” said Clay Smith, president and owner of Speedway Motors.

Carson, Craig and Clay talk through the last seven decades in Speedway Motors’ latest podcast episode including the history, growth and future of Speedway Motors. They tell stories about the early days of Speedway Motors and the Lincoln hot rodding community that sprang up around the local Air Force base. The brothers also share about how the Museum of American Speed began and the importance of preserving automotive history. Finally, each brother shares about the most important aspect of Speedway Motors—their customers, and how their passion for cars has fueled the automotive community from the beginning.

To celebrate their customers, Speedway Motors will offer discounts and giveaways throughout the week.

Customers can save up to 15% by shopping deals all week long from their favorite brands including AFCO, Longacre, DeWitts, QA1 Ball Joints, Mobil1, Pertronix, Stewart-Warner, Tuff Stuff, Grant Products, Moroso, KB Hypereutectic Pistons, Aeromotive, iCon Pistons, VP Racing Fuels, Champion Brands Oil, Royal Purple, Maxima Oil, Energy Suspension, Flatline Barriers and Speedway Motors.

Every order over $52 (a nod to the company’s start in 1952) placed July 25-31 will receive a free 70th anniversary commemorative deck of cards featuring custom automotive-themed artwork. All orders placed throughout the week will also receive a free build-your-own hot rod sticker sheet while supplies last. Follow Speedway Motors on Facebook and Instagram and share your hot rod creation using #speedwaymotors.

The week will culminate with a celebration during Cars & Coffee at their company headquarters in Lincoln, Neb. on July 30th from 8 a.m. to Noon. The celebration will include free coffee, music by DJ Craig Estudillo, admission to the Speedway Motors Museum of American Speed, giveaways as well as food for purchase by 402 Creamery, Kona Ice & The Chocolate Season. The first 500 cars will also receive goodie bags.

For more information on Customer Appreciation Week or a complete list of giveaways and discounts visit, SpeedwayMotors.com/pages/customerappreciationweek

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