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Lambda256 Closes Digital Collectibles “Voltron” Licensing Deal with NBCUniversal

Published : Thursday, July 28, 2022, 11:47 am
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Lambda256, the blockchain affiliate of Upbit operator Dunamu that operates its blockchain ‘Luniverse,’ announced today that it will collaborate with Universal Games and Digital Platforms to develop offerings for its digital collectibles content production business, featuring the Voltron: Defender of the Universe series.

Voltron is the American name of a popular animated character that was best known as ‘King Lion’ in Korea and as ‘Beast King GoLion’ in Japan. The action hero, which has five lion robots combine to transform into a large human-shaped figure to protect the universe from evil was very popular among children during the 1980s and 1990s, and remains an iconic super robot animation among the generation that has since grown up to become adults.

‘Cyphrly’ is a global NFT marketplace by Lambda256, based on its blockchain platform Luniverse. It plans to launch later this year, capturing a more global audience. Its new business consists of not only the NFT marketplace but capabilities of production through an in-house creative NFT planning and production studio.

The Voltron project is anticipated to be among the first hybrid projects, showcasing various physical figurines and high-end 3D digital collectibles produced by Cyphrly’s in-house studio. The upcoming drop will consist of Voltron’s five lion robots (Red, Blue, Yellow, Green, Black) as well as fusion Voltron figures. The Voltron: Defender of the Universe project will start with a domestic drop; future roadmaps will be published on the Cyphrly website.

 
Evan Park, Chief Operating Officer (COO) of Lambda 256, said, “We will continue to showcase NFTs with innovation, artistry, and creativity by securing properties like Voltron: Defender of the Universe. We plan to create a global NFT ecosystem together through Cyphrly Studio's differentiated NFT production technology."

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