The theme of this conference highlighted Finland's new attractions with the latest news and achievements related to tourism in Finland. Finland's representative character Moomin, which has been widely loved around the world including Korea recently, came to the event.
Koreans looking for Finland are increasing every year. The number of Koreans who visited Finland in 2016 grew by 59% from the previous year and the number of Koreans who spent more than one day in Finland increased by 18.3%. Visitors have grown an average of 18.3% for every year over the past seven years, especially in the summer.
Finland has been focusing on selling winter related products for aurora tourism, but at this conference, the charm of Finland's Summer was appealed in accordance with the increasing travel patterns of Koreans in the summer. The summer in Finland has a white-night phenomenon, where the daytime is maintained for 19 hours and you can walk right into the sea after a sauna at Allas Sea Pool in Helsinki, the capital city.
In addition, it introduced a new tourist attraction that can be enjoyed in spring, autumn and winter, and the newly opened Moomin Museum this year as an attractive destination. Finland, which has the shortest flight time among European countries, has recently become a fascinating stopover destination as it is possible to arrive in Helsinki in 9 hours and 30 minutes from Incheon.
Finnish Tourist Board also explained the outcome of the Stopover Finland program launched last year. The Finnish stopover program that can experience all over Finland from 5 hours to 5 days is free for Finnair passengers for a year.
As well as mentioning plans to open new routes such as Lisbon and Stuttgart, and to expand routes such as Tokyo and San Francisco, Kim Dong-hwan, president of Finnair Korea, said, "With the addition of routes and the stopover program, we expect to be able to provide more reasonable opportunities for Korean tourists to travel Finland."
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