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Porsche Korea Launches Seoul Media Art Project ‘Porsche Dreamers. On. City Hackers'

Published : Friday, August 26, 2022, 11:47 am
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Porsche Korea (CEO Holger Gerrmann) announced that it will launch a new media art project 'Porsche Dreamers. On. ' in line with the 'Porsche Do Dream' social contribution campaign held in cooperation with the Seoul Foundation for Arts and Culture (CEO Chang-gi Lee) under the Seoul Metropolitan Government.

'Porsche Dreamers. On.' is a global art campaign designed to support the 'dreams' and talents of up-and-coming Korean artists by Porsche, a brand that started from the 'dream' of 'Ferry Por-sche' towards the perfect sports car.

‘Porsche Dreamers. On. ,’ which is being newly introduced in Korea this year, contains a message that stands for supporting artists who create new things by resolving phe-nomena and problems they face in the social structure in artistic language, like ‘Hackers’ who solve complex problems.

This project, under the theme of 'the hidden side' of Seoul reinterpreted and created by artists, is aimed at media artists (individuals or teams) based on computer graphics (CGI) and anamorphic image technologies. The contest will run until the 4th of September.

The final selection will be provided with an opportunity to be exhibited for three weeks at the Korea's largest Artium exterior wall media located at the Samsung-dong Trade Center, after un-dergoing a process of technical support and expert consultation. Through artistic reinterpreta-tion of the lives of Seoul citizens and Seoul itself, citizens can share artistic inspiration and en-gage in cultural enjoyment.

Together with Seoul Foundation for Arts and Culture, Porsche Korea launched ‘Porsche Do Dream Fill the Space’ and ‘Porsche Dream Art Ttareungi,’ invigorating the lives of citizens and strengthening the support for culture and arts, a core curriculum of Porsche Korea’s social con-tribution campaign.

More information on the project can be found on the Seoul Foundation for Arts and Culture’s ‘Seoul Culture and Arts Support System’ (https://www.scas.kr/front/index).

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