Digital IP entertainment company IPX, formerly known as LINE FRIENDS, is excited to announce the partnership between its globally up-and-coming virtual artist WADE and G-DRAGON’s fashion label “PEACEMINUSONE.”

WADE is a virtual artist and mutant-made-of-water created by IPX and KB LEE, a world-renowned creative consultant and street fashion artist who was the first in his domain to collaborate with Nike in Korea. WADE is also a DJ and producer with a unique appearance and street vibe, showcasing collaborations like no other existing virtual human. WADE recently took the spotlight for its participation as the first virtual model for global vintage-aesthetic fashion label ‘SAINT Mxxxxxx’ and unveiling its own produced track and video in Times Square in New York and Shibuya in Tokyo. In March 2022, WADE also participated as the first virtual photographer in a photo exhibition held by Leica, alongside Ralph Gibson, a legend in contemporary photography, Korean actor Ryu Jun-yeol and designer Yoon Ahn of Ambush.

Following WADE’s participation in the “PEACEMINUSONE X NIKE KWONDO1 F&F” shoebox unboxing, such one-time event led to this new, special partnership between WADE and PEACEMINUSONE that is stirring up hyped industry interest. WADE, who is creating a unique subculture in the fashion and entertainment scenes, and the mega-fashion label PEACEMINUSONE will be collaborating beyond boundaries across the digital and physical space. This partnership plans to showcase exciting activities that break away from the norm, combining the characteristics of WADE, who shares respect for diversity and sets itself apart from the mainstream, with PEACEMINUSONE, a fashion label with values of freedom.

Various collaborations blending WADE’s values of diversity and PEACEMINUSONE’s core value of freedom are to be showcased across new forms of platforms in the digital space. As part of this partnership, WADE and PEACEMINUSONE are also preparing collaborative projects related to “WADE Friends & Family (WADE F&F)”, a WADE membership NFT which will be launched in September 15 (PST).

Meanwhile, PEACEMINUSONE is a fashion label established by fashion and culture muse G-DRAGON in 2016 that is loved by streetwear fans across the globe for its bold aesthetics and sleek designs. The label is well-known for its iconic circular shape logo and brand philosophy – the perfect utopia implying “PEACE” and the blurred reality “MINUS” are connected by an intersection of “ONE”. PEACEMINUSONE has gained massive popularity globally, driving immediate sell-outs for every edition dropped in collaboration with globally recognized brands including Nike and Fragment Design.

“The partnership between WADE and PEACEMINUSONE, each respectively with exceptional influence in the metaverse and fashion scene, plans to unravel various creative collaborations that provide an immersive on-and-offline experience,” said IPX official. “WADE will not limit its works to the mainstream or a specific subculture but initiate experimental collaborations regardless of genre or form across all boundaries including NFTs within a decentralized space, thus emerging into a virtual artist IP that gives inspiration to people who embrace values of diversity.”

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