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Ferrari's 70th Anniversary Celebration Event

ACROFAN=Yong-Man Kwon | Published : Wednesday, November 8, 2017, 4:55 pm
Ferrari held an event celebrating the 70th anniversary of the Ferrari brand on September 18 at the Yeong Bin Gwan of Shilla Hotel in Jung-gu, Seoul. This World Tour event, which is being held in more than 60 countries, are designed to celebrate the 70th anniversary of Ferrari and to introduce Ferrari's history and the core values of the brand that has been established and continued for 70 years.

Since the launch of Ferrari's first road car, 'Ferrari 125 S' in March 1947, Ferrari has been a distinctive iconic brand for the last 70 years. And, starting from March 12, the global event commemorating the 70th anniversary of Ferrari began had been held 70 times around the world, and on September 9 and 10, the main event was held in Maranello. At the same time, FMK also celebrated its 10th anniversary with the 70th anniversary of Ferrari, and the "Ferrari Customer Jeju Island Rally" will be held for two days to commemorate the 70th anniversary of Ferrari in Korea.

Furthermore, LaFerrari Aperta, the exclusive limited edition model for Ferrari's 70th anniversary, was unveiled for the first time in Korea. The final auction price of the model, which was produced in only 210 cars, was won at an auction at Maranello as part of the Ferrari 70th anniversary event at 11.2 billion won. In addition, among the models produced as Ferrari 70th Anniversary special 'Tailor Made' project, Tailor Made F12 Berlinetta, which was inspired by SA Aperta, was presented.

 
▲ Dieter Knechtel, CEO of Ferrari Far East and Middle East

 
▲ Ferrari is celebrating its 70th anniversary with a 'Road Tour' organized with 70 events.

 
▲ There will be a special rally in Korea to commemorate the 70th anniversary of Ferrari.

 
▲ Tailor Made F12 Berlinetta inspired by SA Aperta

Dieter Knechtel, CEO of Ferrari Far East and Middle East, stated that the Ferrari began on March 12, 1947, when the Ferrari 125 S first came out of the factory, and for the past 70 years, Ferrari has been a distinctive iconic brand. In addition, the main features that symbolize Ferrari, such as the 12-cylinder naturally aspirated engine, have been derived from this first model. Having a Ferrari means more than just having the car's ownership, but means possessing a part of dreams and history, emotions that no one can feel, and the output of craftsmanship and ability.

Celebrating its 70th anniversary, Ferrari selected 70 motifs representing Ferrari by carefully reviewing the most symbolic style over Ferrari's history through the 70th anniversary special Tailor Made project. It is introduced that these motifs were introduced to five models, including F12 Berlinetta, California T, 488 GTB, 488 Spider, and GTC4 Russo, and they were produced and sold in limited quantities of a total of 350 vehicles.

Starting from March 12, the global event commemorating the 70th anniversary of Ferrari began had been held 70 times around the world, and on September 9 and 10, the main event was held in Maranello. The auction of the 210th 'LaFerrari Aperta' held at the event was won at 11.2 billion won, and it was reported that total selling price was donated to "Save the Children".

This year, when Ferrari celebrated its 70th anniversary, FMK celebrated its 10th anniversary in Korea. FMK is introduced that it has been working as a leading brand in the domestic supercar market and spreading the culture and racing DNA of Ferrari through the renewal of it sole service center, the first official certificated used-car business in supercar industry, and challenging race. Moreover, in Korea, the 'Ferrari Customer Jeju Island Rally' will be held for two days to commemorate and celebrate the 70th anniversary of Ferrari. The participation fee for this event will be donated to Holt International Children's Services entirely.

 
▲ 'LaFerrari Aperta', which is the open-top version of LaFerrari, a Ferrari's 70th anniversary model, was presented.

 
▲ With an amazing last auction price, it boasts its scarcity of only 210 in the world.

 
▲ For the equivalent performance to LaFerrari, there were modifications in some parts, such as the doors.

 
▲ In the car, new seats compared to LaFerrari were applied.

LaFerrari Aperta, the exclusive limited edition model specially designed for the 70th anniversary of Ferrari, is an open-top version of the Ferrari's top-of-the-line ultra-high performance supercar model, LaFerrari, with a maximum output of 963 horsepower and maximum speed of 350km/h powered by the hybrid engine technology of LaFerrari, which combines Ferrari's state-of-the-art electric motor with its unique V12 engine. A total of 210 cars were sold globally, and the last car was reported to have been won for 11.2 billion won at an auction in Maranello as part of the Ferrari 70th anniversary celebration.

LaFerrari Aperta is the special limited edition for customers who pursue the pleasure of open airing while maintaining the driving performance of Ferrari's top model, La Ferrari. A soft top is standard, but you can opt for a carbon fiber hardtop as an option. The Ferrari styling center made the car similar to the original LaFerrari in terms of the technical elements and atmosphere of the car. Also, while maintaining the style that divides cockpit and frame with only an elegant line flowing through the frame, the character line was modified slightly. Here, flying bridges made of carbon fiber played a big role.

The powertrain is the same hybrid as LaFerrari Coupe, and with a combination of a V12 6,262cc engine spewing 800 horsepower and a 120 kW electric motor, the output reaches 963 horsepower. The software that controls this powertrain has optimized the data accumulated through LaFerrari so that Maranello's engineers can further refine to enhance the overall efficiency. The dynamic control system, coupled with the active aerodynamic system, is equally applied to the coupe. Despite its an open-top model, the maximum speed is more than 350 km/h, and in a standstill, acceleration of 100km/h is covered within 3 seconds, acceleration of 200km/h is within 7.1 seconds.

All of the capabilities are focused on the chassis to reinforce the underbody, and the angle of the butterfly door has been slightly modified to match the frame of the open-top structure. On the side of the wheel arch and side geometry, the aerodynamic vents, as well as the frame, were replaced with carbon fiber to maintain the rigidity of the butterfly style door. With these changes, the car's weight has increased slightly, but with clear objectives and direction, LaFerrari Aperta has the same level of torsional rigidity as LaFerrari. When driving with opening loops through the modification of aerodynamic device, the drag coefficient is not much different to Coupe.

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