Bizzabo, the world’s leading holistic events cloud, announced the close of a $15 million round of equity funding, led by Pilot Growth Equity, and participated by European investment fund Maor and existing investors. The investment brings Bizzabo’s total funding to $30 million, in support of its goal to revolutionize the industry with its unique Event Cloud technology. John DeLoche, Co-Founder and Managing Director of Pilot Growth, will join Bizzabo’s board of directors. The new capital will support the rapidly growing customer base, and will accelerate new product development.

Eran Ben-Shushan, Co-founder and CEO of Bizzabo, said: “Over the past decade, we’ve seen the sales cloud develop, then the marketing cloud, and now it is time for the events cloud to rise. Bizzabo is uniquely positioned for growth at this long-awaited crossroads of a multi-billion-dollar events software industry and a technological revolution. We took some big bets in the past that paid off thanks to our team’s incredible passion and belief in the importance of events to our world. With this additional capital, we will continue building the best event success platform in the market. To successfully do that, we are planning to double our teams in both Tel Aviv and New York over the next year.”

John DeLoche of Pilot Growth said: “Bizzabo is the company with the best platform and leadership to become the category leader in the rapidly growing, although still fragmented, $28 billion-dollar event management software market. Organizations trust Bizzabo’s seamless and innovative Events Cloud to attract and engage attendees, gain data driven insights and maximize the impact of their most important events. We are honored to partner with the co-founders to help them achieve their vision.”

In an increasingly digital world, companies across all industries have been racing to invest in one of the few channels that brings people together in the physical world - live events. The typical Chief Marketing Officer will allocate on average 24% of their total annual budget to professional events (Forrester, 2016), which amounts to more than $500 billion marketing dollars invested in professional live events each year (Frost & Sullivan, 2014). What marketers lack is access to performance data on conversions and revenue generated from their events, like other areas of marketing, such as paid advertising and email. Bizzabo is designed to make people smarter about the impact of their events, thanks to its end-to-end event software solution.

“We believe that events, when approached the right way, are the most effective channel to build strong relationships and help organizations grow. At events, companies have the opportunity to inspire, to engage, and to create impactful experiences for attendees, translating into real, powerful business relationships and opportunities,” Ben-Shushan stated.

Since launching in 2012, Bizzabo has enabled thousands of events globally to run seamlessly with a growing number of enterprise organizations, including WeWork, HubSpot, GitHub, EA Sports, Bank of Ireland, and many more. Bizzabo’s annual revenue is in the millions and, in the past year alone, annual recurring revenue grew more than 200% and the team doubled in size.

Molly Reid, Director of Events at Teach For America: "The Bizzabo platform helps us to manage and scale over one hundred events nationwide. The robust yet easy to use software is exactly what we needed to keep our events on brand and to create an engaging experience for our attendees. Bizzabo's customer care team is exceptional, and we're excited to see the company grow to become a market leader.”

Bizzabo is an award-winning event success platform and the world’s fastest growing event technology company, providing marketers with a modern suite of tools to create rewarding in-person experiences. Bizzabo offers corporations, publishers, agencies and third party event planners the tools to streamline and optimize their events. It brings together event marketing, analytics, management tools, automation and personalization features to empower organizations to orchestrate, measure, and improve their events.

For more information on Bizzabo, visit https://www.bizzabo.com

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