Bizzabo, the world’s leading events cloud, today launched the next generation of its mobile events app for Android and iPhone devices. The new app offers highly customizable branding capabilities and in-app feature selection for marketers to make their events truly unique and impactful for their participants. With this new wave of mobile event experiences, marketers can build communities, showcase their brand, maximize audience engagement, and effectively drive stronger return on investment from their events. Starting today, all Bizzabo customers can access the new app for future events worldwide.

Eran Ben-Shushan, Co-founder and CEO of Bizzabo, said: “We were first to market with a comprehensive mobile solution for event engagement, which enabled us to collect years of customer feedback across thousands of events to surface the newest design and user experience trends. Our new app is modern and sleek with significant customization capabilities and an expansive feature set. Unlike other event apps, our app is integral to our all-in-one event success platform that enables us to offer a more holistic experience for attendees that no other event app vendor can provide. In the $28 billion-dollar events software industry, we’re offering the most capable app solution in an increasingly mobile market.”

Trusted by over 10,000 live events worldwide, Bizzabo’s event success cloud helps marketers manage a customized experience for attendees as well as track performance data from each event to make events more impactful and rewarding. Today’s release represents the culmination of over six years of dedicated research, in collaboration with many leading brands, on how to use mobile apps to maximize engagement and overall event success.

In addition to key branding capabilities across the event’s app interface, the new Bizzabo app enables marketers to:

Customize Your App Experience - provide attendees with all the information they need to make the best decisions, including a new agenda interface, session descriptions, ticket information, venue map, and more.
Build a Community - foster growth for your event through the community feature that enables attendee, one-to-one messaging, and the ability to mark and follow up with leads.
Enable Partners - help drive return on investment for sponsors and exhibitors by giving them the opportunity to set up special offers and benefit from branded profile pages.
Track Engagement in Real-Time - monitor social media activity and see how attendees expand the reach of your event.
Analyze Event Performance - leverage event data to demonstrate ROI to stakeholders.

Today’s news falls on the heels of Bizzabo’s recent growth investment round, which raised the company’s total funding to $30 million. The new capital will continue accelerating product development for both the mobile and web-based event cloud, as well as supporting the company’s rapidly growing global customer base.

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