HONG KONG, May 23, 2018 /PRNewswire/ -- BCT Group launched its brand-new advertising campaign and has once again invited "Piggy Army" to be the leading character of its television commercial. The advertisement has addressed the pain points of many employees in Hong Kong when dealing with their MPF accounts: unwilling and do not know how to manage their MPF accounts, which is highlighted by the tagline of the advertisement  -- "the furthest distance in the world is between employees and their MPF accounts". The advertising campaign aims to urge the public to pay more attention to their own MPF accounts and review them on a regular basis.

Ms. Ka Shi Lau, Managing Director & CEO of BCT Group together with the Piggy Army, encourage the public to care about their MPF issues

Ms. Ka Shi Lau, Managing Director & CEO of BCT Group, said, "Generally speaking, Hong Kong people lead a very fast pace of life. They are too busy to deal with immediate problems and always think that there is still a long way to go until retirement. That is why they put their own MPF accounts aside. The theme of the newly launched advertising campaign is to emphasize the "lack of communication" between employees and their MPF accounts. We would like to deliver a key message that with BCT's assistance, managing your MPF is simple and easy."

As an MPF expert, BCT's latest mission is to help employees maintain a better relationship with their MPF accounts. By walking through MPF statements, consolidating multiple accounts into one, and explaining the performance of their MPF portfolios, BCT helps its members manage their MPF accounts in every detail, and makes connecting with MPF easier.

To learn more: https://yourchoice.bcthk.com/mpf/index_en.php

About BCT Group

BCT Group, comprising BCT Financial Limited and Bank Consortium Trust Company Limited, is a major MPF product provider and one of the largest trust companies in Hong Kong focusing on the provision of pension (including MPF & ORSO) products and asset servicing solutions for pensions and investment funds. As at March 2018, assets under administration exceeded HK$170 billion, serving over 1.1 million members accounts.

Photo - https://photos.prnasia.com/prnh/20180523/2141208-1