|Swiss aerialist Jason Brügger - Copyright: Sonova|
Sonova Holding AG, the world’s leading provider of hearing solutions, is once again among the Cannes Corporate Media & TV Awards winners: “Life without limitations – The story of Jason Brügger” won gold in the category “corporate image films” and silver in the category “fairs, shows, events, conference openers”. The short film about Brügger, a Swiss aerialist, illustrates vividly how Sonova’s innovative hearing solutions enable people with hearing loss to live a life without limitations.
The emotionally powerful portrait “Life without limitations – The story of Jason Brügger” is a further example of the Sonova Group’s successful, storytelling-based communications concept, which has already received international awards. Having won in the past with short films about German junior soccer player Simon Ollert (more here) and Chinese dancer Tianjiao Zhang (more here), this year’s entry introduced Swiss aerialist Jason Brügger. In each production, Sonova presents an authentic portrait that transports audiences into the world of the protagonist. The on-set atmosphere is similar to that of a documentary, which aims to capture moments from real life.
Jason Brügger has dreamed of being a circus artist since early childhood. After suffering a severe inner-ear infection, however, he was afraid his career might be over. With the help of hearing aids from Sonova brand Phonak, Jason has managed to put this chapter behind him and is now living his dream. “I can still remember putting on my hearing aids for the first time. A whole world opened up to me again,” says Jason. “By telling my story in this film, I hope to show others that there’s always a way to achieve what you want to do.”
For all three protagonists of Sonova Group’s award-winning portraits, the film projects have led to longer-term collaborations. Jason Brügger, Tianjiao Zhang and Simon Ollert are now brand ambassadors committed to inspiring people with hearing loss, for example through their work on aid projects by the Hear the World Foundation, a Sonova Group initiative.
“Just like Jason, we are delighted to have once again won multiple prizes in Cannes. These awards confirm that we are on the right track with our communications strategy – indeed, that we are among the best in our class,” explains Arnd Kaldowski, CEO of Sonova. “The short films give real-life examples of the Sonova Group’s corporate vision in action: they show how innovative hearing solutions can help people live a life without limitations.”
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