ARTOTELGroup Wins PR Program of Year 2023 Award for Best ESG Campaign Category

Published : Friday, September 29, 2023, 11:29 pm
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ARTOTELGroup succeeded in winning the 2023 PR Programs of the Year award for the ESG Campaign category with the theme “The Art of Goodness in People '' recently. With accumulated points of 271.67, ARTOTELGroup succeeded in getting the excellent title so that it was ranked in the top two of all 14 participating companies.

Since the beginning of 2022, ARTOTELGroup has focused on running the ESG (Environment, Social, Good Governance) program with the theme called "The Art of Goodness", where there are three things of concern, namely The Art of Goodness in Nature (named ARTOTEL Earth), The Art of Goodness in People (named ARTOTEL Hope) and The Art of Goodness in Business (named ARTOTEL Welfare). As an implementation of The Art of Goodness in People, ARTOTELGroup collaborates with one of the foundations that houses individuals with special needs with autism, namely MATALESOGE Special Need Services. With assistance from MATALESOGE as a consulting service that provides services to individuals with special needs, ARTOTELGroup will turn its hotel chain into a property that is friendly to individuals with special needs. To achieve this, several activities have been carried out, including a training program for hotel staff in recognizing and serving the needs of hotel guests with special needs, ARTOTELGroup and its hotel chain are willing to become a job training place for individuals with special needs and create ARTSPACE (ARTOTEL's signature art gallery) as a place to exhibit works of art by individuals with special needs.

Apart from these activities, to celebrate International Autism Day of 2023, ARTOTELGroup and MATALESOGE successfully held the Autism Day at ARTOTEL event on May 13, 2023, at ARTOTEL Thamrin Jakarta with the theme "Pulasan Rupa Gerak, Lukis, Karya Jiwa” (“The Outward Appearance of Movement, Painting, Works of the Soul"), which attracted a lot of attention, especially among practitioners and parents of children with special needs. In this activity, which is also supported by the Indonesian Autism Foundation, there are a series of events consisting of talk shows, art workshops, painting exhibitions, music performances and fashion shows which aim to provide education related to empowering the abilities & skills of individuals

with special needs. The initiative and concern carried out by ARTOTELGroup towards individuals with special needs attracted attention and received high appreciation from the jury of Indonesia PR of The Year program which was held by one leading media in Indonesia, Mix Marcom Magazine. The jury’s panels involved in this assessment included Lecturers, Chief editor of Media, and PR practitioners.

Eduard R. Pangkerego, Chief Operating Officer of ARTOTELGroup said "We are very proud that the ESG campaign activities we carried out in collaboration with MATALESOGE Special Need Services were able to get more appreciation from Board of Jury, who in fact are communication experts and qualified media people in Indonesia. This further spurs our enthusiasm to be more creative in carrying out similar activities in the future and will certainly also bring benefits to the community."

Apart from the PR Program of the Year 2023 award for the ESG Campaign category, Director of Marketing Communications for ARTOTELGroup, Yulia Maria also received the award as PR Practitioner of the Year 2023 for the Senior PR Practitioner category. Yulia, as she is familiarly known, also managed to achieve the title of excellent with 271 points which placed her in the top two of the 7 selected PR practitioners.

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