ACROFAN

[G-Star 2018] Soft-World Set Itself up as a Helper of Korean Companies for Advancing into Greater China

Published : Thursday, December 6, 2018, 1:56 am
ACROFAN=Hyung-Keun Kim | hyungkeun.kim@acrofan.com | SNS
‘G-Star 2018 (The Game Show and Trade, All Round 2018)’, an international game exhibition hosted by Korea Association of Game Industry (K-GAMES) and co-hosted by the G-Star Organizing Committee and Busan IT Industry Promotion Agency, was held on November 15 at BEXCO located in Haeundae-gu, Busan.

Soft-World, participated in 'G-Star 2018' promoted its 'My Card' service through BTB booth and had consultations with major game companies in Korea. 'MyCard' is an integrated payment solution of ‘Soft-World’, and it is in progress in Greater China including China, Hong Kong, Macao and Southeast Asia.

 
▲ Soft-World, participated in 'G-Star 2018' promoted its 'My Card' service.

As a service of the oldest game company in Greater China, this solution supports more than 30 online payment services including telecommunication micropayment, credit card, ATM, AliPay, PayPal, UnionPay, CherryCredit, etc. In addition, 'My Card eWallet', an electronic wallet service, has more than 5 million members, and the company is currently providing the payment service in a way of a prepaid card.

With the provision of these various payment methods, 'My Card' service became the number one market share in Taiwan, Hong Kong, Macao and Southeast Asia.

Soft-World highlighted that it not only provides more than 30 different payment services, but also supports integrated marketing services through cooperation with related companies and partner companies. The integrated marketing service is currently providing various offline marketing services for the users of 'My Card' through banks, credit card companies, telecommunication companies, micropayments and off-line prepaid card distribution networks.

 
▲ ‘My Card’ offers more than 30 different payment services.

 
▲ The service is in progress in Taiwan, Hong Kong, Macao and Southeast Asia.

Soft-World's offline promotional methods include cross-affiliate marketing, magazine shelves, posters and DM, game magazines, game video news, interactive entertainment, electronic stickers, etc. It is also actively using combination of on-line and off-line methods such as websites, ‘My Card’ fan page, press conferences and road shows.

What’s more, the fact that the company provides the necessary skills and resources in preparation for local services in Greater China through Soft-World's affiliated companies is also introduced as one of the important services for 'My Card' customers.

Major support services include 'Zealot Digital Graphic Design Center', 'Kaohsiung Music Production Center', which provides professional graphic and sound resources that suit the game’s features, a TOP Marketing Service ‘My Card Bonus’, ‘Adwitt’, which provides online and SNS marketing and advertising services such as Facebook and Google, ‘Kochava’, which provides a tracking tool service for mobile advertisements, and 'My Server,' which provides a solution that encompasses the cloud and IDC.

Through such integrated payment solutions and marketing support plans, Soft-World showed a strong will to support Korean companies' entry into Greater China, saying that they will fully support the local service of Korean game companies in Greater China.

 
▲ Soft-World provides various support services for services in Greater China.
 

 
▲ Through the supporting services, companies can develop localization and marketing more conveniently.

 
▲ One of Soft-World’s services, ‘My Server’, provides a solution that encompasses the cloud and IDC.


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