Wuhan Develops into an Overseas Marketing Model of Tourist City, and Builds Itself into an International Tourist Destination

Published : Wednesday, January 9, 2019, 10:00 pm
ACROFAN=PRNewswire | | SNS

WUHAN, China, Jan. 9, 2019 /PRNewswire/ -- In 2018, Wuhan Tourism Development Committee, shouldering the responsibility of spreading Wuhan's natural beauty and cultural charm to the world, tried to build the city into an international tourist destination by virtue of overseas new media platforms such as Facebook and Twitter. It set a good example to other tourist cities in China in the field of overseas marketing. The Committee combined systematic and innovative marketing strategies with social media and high technologies, and made full use of original videos, creative images, 3D technology and other innovative, interesting and interactive marketing methods, to enhance the overseas influence of Wuhan City as a tourism brand. These strategies will prove invaluable as the Committee looks to continue its success in 2019.

For 2018, Wuhan created a successful and world-renowned marketing campaign called "Chinese New Year around the World". It united AR technology and Facebook, along with a promotional video of Wuhan which was played round-the-clock on the large-size screen of Reuters at Times Square, New York, USA to expand its influence and spread China's "New Year Culture". In addition, to meet the "younger" taste of overseas audiences, Wuhan utilized original videos, creative images, 3D technology, and user generated content to launch three online activities of "Customized Time", "Gourmet Beauty" and "Story of Encounters", which encouraged foreign people to better understand Chinese culture and to appreciate the city's scenery, and impress them with the image of Wuhan as an international tourist destination.

Wuhan has been devoting itself to internationalizing local tourism, implementing development strategies for the global market, and analyzing multi-national markets in depth. Also, it presented the majestic scenery and momentum of "Great Rivers and Lakes in Great Wuhan" to the world via a myriad of overseas platform resources, attracted foreign tourists to the city with high-quality services and boosted the development of its inbound tourism. Wuhan will continue striding forward on the road of internationalization, and gather visitors worldwide to enjoy the beauty along the Yangtze River. Integrating culture with tourism, Wuhan will enable more travelers to feel its charm.

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