On the morning of February 12, a press conference on ‘Korea+Sweden Young Design Award’ was held at The Embassy of Sweden in Seoul located in Seongbuk-gu, Seoul.

The event was held to introduce the meaning, purpose, detailed submission process, judging committee, and award benefits of 'Korea+Sweden Young Design Award', which is jointly sponsored by The Embassy of Sweden in Korea, KIDP (Korea Institute of Design Promotion) and IKEA Korea.

At the press conference, the officials including Jakob Hallgren, ambassador of The Embassy of Sweden in Seoul, Joo-hyun Yoon, Representative of KIDP, and Fredrik Johansson, Vice President of IKEA Korea attended.

▲ The press conference on ‘Korea+Sweden Young Design Award’ was held.

“Design is one of the common factors that lead the world by both Sweden and Korea. I hope that ‘Korea+Sweden Young Design Award’ will strengthen long-term cooperation in design and lifestyle. Also, I look forward to seeing the beautiful, inclusive and creative design ideas of talented young Korean designers through this competition.” said Jakob Hallgren, ambassador of The Embassy of Sweden in Seoul.

“Celebrating the 60th anniversary of diplomatic relations between Korea and Sweden, it is very meaningful to be able to deepen cultural diplomacy through the exchange of design. I hope K-Design will become a stepping stone to the world through this competition and hope that this Award will develop into the Nobel Prize in design later as the Nobel Prize came out of Sweden.” said Joo-hyun Yoon, Representative of KIDP.

▲ Jakob Hallgren, ambassador of The Embassy of Sweden in Seoul.

▲ Joo-hyun Yoon, Representative of KIDP (Korea Institute of Design Promotion)

'Korea+Sweden Young Design Award' has a new theme every year under three core values, which are 'Innovation', 'Sustainability' and 'Better Future' through design. This year's theme is ‘Design for All (Inclusiveness)'. It means an inclusive design that everyone should be able to experience and benefit from good design regardless of age, gender, background, etc. This competition will discover creative designs that more people can enjoy.

The Award will be open to anyone who can demonstrate competence in various fields without any boundaries in design areas such as graphic, architecture, furniture, textile, and fashion. In addition, it is expected that this competition will be an opportunity to see the possibility of future Korean design in various fields.

Any Korean designer under the age of 34 can participate in the Award. By April 11th, applicants have to submit an image and design introduction with original design or design concept on the official website.

The categories include all kinds of design except food and music. The judging committee is composed of 10 members including The Embassy of Sweden in Korea, KIDP, IKEA Korea, Korean and Swedish designers, and opinion leaders in various design fields.

The final winner will be announced at the end of May, after reviewed by the judging committee in four categories: creativity, aesthetics, inclusiveness and influence. The three winners will be supported by Swedish design tours and various exhibition opportunities to help them grow as global designers.

▲ Fredrik Johansson, Vice President of IKEA Korea, made a presentation on the Award.

▲ The theme of 'Korea+Sweden Young Design Award' in this year is ‘Design for All (Inclusiveness)’.

▲ The judging committee is composed of 10 members including opinion leaders in various fields with diverse backgrounds and design expertise.

▲ Participants will be evaluated in four areas: creativity, aesthetics, inclusiveness, and influence.

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