RANGOON, Myanmar, March 11, 2019 /PRNewswire/ -- Leading Chinese smartphone brand, TECNO Mobile, co-branding with Coca Cola group drink brand Max+ starting from last month, has achieved an exponential growth of 70% in Myanmar on the back of its SPARK 2 model which has proven a big hit with targeted youth due mainly to their product positioning.
"Our strategy is to listen to our customers and their feedback, while at the same time learn more about buyers' needs so we can better understand the market moving forward," said Jason Wong, Country Manager of TECNO Myanmar.
At the heart of all TECNO Mobile smartphones is innovation, whereby using the latest technologies is standard and tailor-making models to local market needs is the norm. These are the building blocks to the brand's success and are touch points that have resonated with Gen X and Gen Y buyers in Myanmar.
Rapid expansion since market entry has seen TECNO Mobile build over 1000 nationwide distribution retailor shops and 13 months after-sales service that supports customers throughout Myanmar. The SPARK2 is available at multi-brand stores throughout the country and can also be purchased on leading Myanmar e-commerce platforms shop.com.mm.
The SPARK 2 is popular for its exceptional photo capabilities which includes a 13MP rear camera with triple-LED flash and an 8MP front camera with dual flash, the SPARK 2, is favored by people who wish to capture the moment by photo or video. The 6.0 inch full HD screen has a 1440 x 720 pixel resolution with 18:9 aspect ratio to maximize visual appeal while the 1.3GHz Quad Core processor powers the 2GB RAM handset with 16GB ROM. It runs on HiOS based on Android(TM) 8.1 and is available in Myanmar in four colors - Bordeaux Red, Champagne Gold, Midnight Black ， City Blue - and retails at 143000 ks.
"In addition to using the latest technology and offering best-in-class at a competitive pricing point, the SPARK 2 model is tailored to the Myanmar market so that each has unique features found only in these models in Myanmar. This approach has been a big hit with local buyers and has only been possible due to our keenness to listen to what buyers want, and our ability to respond to their needs. We will be launching a new model for SPARK series here soon and it will target a different market segment," added Wong.
SPARK series will be having another big roadshow event in Rangoon on March 27th, at 2:30 pm, during which new products will be launched and activities of interaction will take place for consumers to have a better understanding of the new SPARK product. Do stay tuned to find out more details of the available offers.
About TECNO Mobile
Established in 2006, TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of "Expect More", TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phones. It is a major global player with presence in around 50 emerging markets across the world. In 2017, TECNO achieved a sales volume of more than 43 million units. TECNO Mobile is also the Official Tablet and Handset Partner of Manchester City Football Club. For more information, please visit: www.tecno-mobile.com
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