Alipay+ partners with Hyundai Department Store to provide convenience and benefits to global tourists to Korea

Published : Tuesday, June 4, 2024, 5:16 pm
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Alipay+, a suite of cross-border mobile payment and digitalization technology solutions operated by Ant International, will embark on joint marketing with Hyundai Department Store. The two parties are aiming to expand customer interaction and strengthen their global positions through holding a pop-up store at The Hyundai Seoul, now a globally established landmark, along with promotions targeting international visitors to Korea.

Alipay+ signed a Memorandum of Understanding (MoU) with Hyundai Department Store for cooperation in global marketing to expand global customer experiences.

The MoU signing that took place at The Hyundai Seoul on June 3 was attended by Douglas Feagin, President of Ant International; Hyung Kwon (Danny) Chung, General Manager of Alipay+ Korea, Europe, Middle East and Mongolia; and Ji-young Chung, President of Hyundai Department Store.

Under the newly signed MOU, Hyundai Department Store will support the hosting of Alipay+ pop-up stores to introduce key Alipay+ services. Alipay+ will introduce Hyundai Department Store branches on its platform as representative Korean attractions, including The Hyundai Seoul. The two parties also plan to hold periodic promotions to provide discount benefits to Alipay+ partner wallets’ users at Hyundai Department Stores, including Alipay from the Chinese mainland, AlipayHK (Hong Kong SAR China), GCash (The Philippines), Touch 'n Go and TrueMoney (Thailand).

From June 6 to 26, The Hyundai Seoul will host a pop-up store for the EUFA EURO 2024 European football games, for which Alipay+ is an official payment partner. The pop-up store will be held at the B2 level of The Hyundai Seoul, offering a selection of around 4,000 purchasable EURO 2024 goods and experiences such as dribble games and a photobooth. A lucky draw for two tickets (including flight and accommodation) to the EURO 2024 semi-final games will be provided to customers who make purchases during the event period.

Moving forward, Alipay+ and Hyundai Department Store plan to help lessen the burden on customers from high exchange rates through a variety of marketing activities in time for golden holiday periods of key target markets, such as China’s Mid-Autumn Festival. This includes providing exchange rate reward promotions and simplified tax-refund processes. The two parties are also reviewing programs for their VIP customers, such as providing customized shopping information and benefits.

“Alipay+ is excited to expand marketing promotions for international visitors to Korea in partnership with Hyundai Department Store, particularly at The Hyundai Seoul, a popular landmark for Alipay+ users. The collaboration with The Hyundai Seoul will not only be an opportunity to promote Alipay+ as an official payment partner of the EUFA EURO 2024 games, but also a chance to enhance unique experiences and payment benefits for global travelers to Korea.” said Hyung Kwon (Danny) Chung, General Manager of Alipay+ Korea, Europe, Middle East and Mongolia, Ant International. “We expect that this marketing partnership will lead to future creative projects with Hyundai Department store, which will help contribute to boosting international visitors’ shopping volume in Korea.”

Alipay+ connects over 88 million merchants in 57 countries and regions to users of more than 25 mobile payment providers. Alipay+ has a merchant coverage of 1.7 million across Korea thanks to collaboration with local partners, including F&B brands, retail stores, major duty-free and department stores, convenience stores and key city attractions in Seoul.

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