Bayes Esports together with BETER expand odds marketplace via data partnership extension

Published : Wednesday, June 5, 2024, 10:02 pm
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Bayes Esports, the leading supplier of official esports live data, services and products, announces a multi year partnership extension with BETER, leading betting content and data provider. Expanding on their previous deal, BETER gets access to Bayes Esports’ visualization tools and adds a significant amount of premium coverage of CS2 and Dota 2 esports matches to its portfolio. Alongside the distribution deal, Bayes Esports is adding more BETER odds to its marketplace, providing its customers with more choice when selecting an odds provider.

Enhancing BETER’s esports offering with advanced tools and enriched content

Bayes Esports is providing BETER with enhanced visualization tools powered by official live data. With a focus on delivering the best esports betting experience, BETER can now offer its customers Bayes Video for Bettors to further enhance platform engagement and boost user retention.

"We are pleased to extend our longstanding and reliable partnership with Bayes Esports. They have proven themselves as a dependable data partner, which is why we have taken the decision to extend our collaboration,” says Evgeniy Bekker, Esports General Manager at BETER. “Our partnership will enable both parties to continue offering top-quality odds and betting services, providing customers with more choice and flexibility. This partnership extension is the next step in BETER’s global strategy to utilize official data in order to provide customers with the highest uptime on the market and better engagement."

BETER gains access to Bayes Esports expanded coverage of over 1000 top tier matches including new content and game title additions. Extending this distribution partnership is a testament to Bayes Esports' leading content ecosystem in esports data.

Integrating BETER Odds into Bayes Esports' Marketplace

As part of the agreement, Bayes Esports will add BETER odds to its Live Odds marketplace. With just one integration, Bayes Esports’ Live Odds customers can access a multitude of odds providers, including those from BETER, offering flexibility when building a betting portfolio. Betting companies can also opt for BETER’s full turnkey solution which includes industry leading trading and risk management. The two products work in tandem to one another, so a company at any stage of their esports journey has a high quality solution.

“BETER are experts in their field of providing betting services, so we are thrilled to have them onboard as a strategic partner. Our offerings are complementary to one another, enabling us to provide enhanced esports solutions to the market.” says Amir Mirzaee, Co-CEO and Managing Director at Bayes Esports. “This collaboration reflects our joint commitment to elevating industry standards and strengthening the integrity of the esports ecosystem,”

Bayes Esports partnership program consists of BETER, Pinnacle, and DATA.BET. The program aims to highlight those companies boosting the integrity of esports.

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