Elevated Perceptions, a pioneering company in the realm of immersive gaming and entertainment experiences, today introduced MovieScent, an AI-powered device that releases real-time scents based on events and environments within movies, TV shows, televised sporting events and streams. This innovative product, for the first time, brings the sense of smell to the home entertainment experience.

For example, users watching a romantic beach scene can now ‘smell’ the ocean and ‘taste’ the salt in the air, leading to a much deeper emotional connection to their favorite content. MovieScent will ship in September for $179.99 MSRP on MovieScent.com and Amazon.com, and will be available at all major retailers in the fall. Consumers who purchase MovieScent prior to September 30, 2024, can get it for a discounted introductory price of $149.99 USD.

MovieScent comes pre-bundled with six individual scent bottles, each able to release over 4,000 times. These scents include: “Ocean,” “Fresh Cut Grass,” “Restaurant,” “Forest,” and “Storm.” The product also comes with “Clean Air,” a scent that is released manually by the user to neutralize previously released scents to bring the “environment” back to its natural state. MovieScent can be customized by each user to include the many other scents already available from Elevated Perceptions.

Compatible with every movie and game ever made as well as a wide range of devices including all TVs, PCs, mobile phones, tablets, gaming systems and virtual reality (VR) headsets, MovieScent can be used anywhere someone is watching content. The process begins with its state-of-the-art adaptor that captures audio in real-time through HDMI, 3.5mm audio jack, or Optical audio cable connections. Audio is then processed by proprietary AI technology, which identifies key cues and events within the content. The AI-identified scent is then released from the scent atomizer, creating an instantaneous and synchronized sensory experience.

Additional scents available within the next few weeks include: “Fire,” “Jungle,” “Zombie,” “New Car,” and “Blood.” Each bottle is easy to install and is expertly crafted to sync with users’ favorite scenes to provide a rich, multisensory journey within a wide range of genres. Forty additional scents will launch over the next few months to further immerse viewers and help bring the viewing experience to life like never before.

“Watching TV and movies no longer has to be a passive experience as MovieScent can bring you closer to the content than ever before,” said Dean Finnegan, CEO, Elevated Perceptions. “By integrating the sense of smell into TV, sports and movies, MovieScent, or ‘Smell O Vision’ as we like to call it, offers an unparalleled experience that goes beyond sight and sound.”

Key Benefits of Integrating Scents into movies, TV and streams include:
• Enhanced Realism: By incorporating the sense of smell, MovieScent elevates the realism of virtual experiences.
• Emotional Connection: Scents have a powerful connection to emotions and memories.
• Increased Immersion: The addition of olfactory stimuli through MovieScent creates a more immersive experience, allowing users to feel truly part of the show, sport or movie world.
• Innovative Entertainment: MovieScent represents a leap in entertainment technology, offering a novel way to experience content.

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