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Porsche Korea Officially Launches the new Taycan

Published : Thursday, August 22, 2024, 1:21 pm
ACROFAN=Jae-Yong Ryu | jaeyong.ryu@acrofan.com | SNS
Porsche Korea (CEO Holger Gerrmann) officially launched the new Taycan with extensive upgrades that enhance the innovative Porsche E-Performance on the 22nd.

Porsche has given the Taycan a particularly extensive update. The new versions have more power, more range, accelerate quicker and charge faster with greater stability. All Taycan versions feature an even more extensive standard equipment list and come with the latest generation of the Porsche Driver Experience with a fully digital display, versatile individualisation and intuitive operation.

 
Starting with the launch of the new Taycan, Taycan 4S, Taycan Turbo, Taycan Turbo S and Taycan 4 Cross Turismo, Taycan 4S Cross Turismo, and Taycan Turbo Cross Turismo, Porsche Korea will further expand the product lineup along with ‘Taycan Turbo GT with Weissach Package’ in September and ‘Taycan Turbo GT’ in December.

On the morning of the 22nd, at the official launch event at the Grand Hyatt Seoul, the new Taycan and the limited Taycan Turbo K-Edition, created specifically for the Korean market by the Porsche Exclusive Manufaktur Sonderwunsch program received widespread attention.

Kevin Giek, Vice President Product Line Limousines at Porsche AG, and Alexander Fabig, Vice President Individualization & Classic at Porsche AG, attended the event to introduce the new Taycan and the Taycan Turbo K-Edition. Last year, Korea became the fifth largest market globally with sales of 1,805 units of the Taycan.

Kevin Giek, Vice President Product Line Limousines at Porsche AG, stated, "The Taycan, which heralded the era of electrification for Porsche, has set new standards for electric sports cars.” He added, “We look forward to the success story that the new Taycan will create after reaching its new pinnacle.”

Holger Gerrmann, CEO of Porsche Korea, stated, "The new Taycan is comprehensively upgraded in every area including performance, battery capacity, driving range, and more, offering outstanding driving dynamics and redefining the standards of Porsche E-Performance.” He emphasized, “We are particularly pleased to introduce the 'Taycan Turbo K-Edition' created by the collaboration of Style Porsche and the Sonderwunsch team at Porsche Exclusive Manufaktur, to commemorate the 10th anniversary of Porsche Korea and thank our Korean customers for their support.” He also added, “We hope that the 'Taycan Turbo K-Edition,' which embodies Korean tradition and culture through Porsche's technology and craftsmanship, will inspire even more Korean Porsche fans and customers."

 
■ More powerful, the new Taycan with extensive upgrade

All updated models accelerate much faster than their predecessors. Two examples from the lower and upper ends of the portfolio: as sports sedans, the Taycan and Taycan Turbo S reach the 100 km/h mark from a standstill in just 4.8 and 2.4 seconds respectively, while 3.7 and 2.7 seconds for the Taycan 4S and Taycan Turbo. The Taycan 4 Cross Turismo, Taycan 4S Cross Turismo, and Taycan Turbo Cross Turismo needs just 4.7, 3.8, and 2.8 seconds respectively for the sprint from zero to 100 km/h.

With the new push-to-pass function in the Sport Chrono package, a boost of up to 70 kW, depending on the model, can be called upon for 10 seconds at the touch of a button. The increased acceleration rates are generally the result of higher system output. For example, the base Taycan delivers 60 kW more than before. In the Taycan Turbo S, it’s an additional 140 kW with Launch Control. This increases the system output of the top model to 952 PS.

With the Performance Battery Plus, the Taycan 4S can deliver up to 598 PS, and 884 PS for the Taycan Turbo. The Taycan 4 Cross Turismo can generate up to 435 PS, while the Taycan 4S Cross Turismo and the Taycan Turbo Cross Turismo can each deliver up to 598 PS and 884 PS.

 
Depending on the body variant and engine, the driving range has increased to up to 500 km, an increase of 197 km or 65 percent. The updated Taycan not only requires fewer charging stops on long trips than its predecessor, but it also recharges faster: at 800-volt DC charging stations, for example, it can be charged at up to 320 kW. That’s 50 kW more than before. The fast-charging window of the new performance battery has been significantly expanded. This means that charging capacities of more than 300 kW can be sustained for up to five minutes, and very high charging capacities can be achieved more quickly, even at low temperatures.

This can halve the time required to go from a 10 to an 80 percent charge compared to the predecessor car. In the first-generation Taycan, the charging time from 10 to 80 percent SoC under high-voltage battery conditions at 15 degrees Celsius is 37 minutes. Under the same conditions, the updated Taycan takes just 18 minutes despite its larger battery capacity. The Performance Battery Plus now has a gross capacity of 105 kWh, increased from 93 kWh.

All updated Taycan models come with adaptive air suspension as standard. The new Porsche Active Ride suspension can be ordered as an option for the all-wheel drive versions. This system offers an unprecedented bandwidth between driving comfort and driving dynamics.

The suspension keeps the body of the Taycan level at all times, even during dynamic braking, steering and acceleration manoeuvres. With a smooth ride, the system absorbs bumps almost completely. In dynamic driving situations, the Porsche Active Ride suspension ensures an almost perfect connection to the road thanks to a balanced distribution of wheel loads. If the appropriate mode is activated, the suspension can compensate for pitching and rolling motions in order to reduce the acceleration forces acting on the occupants.

The simultaneous improvement of performance and efficiency is down to a number of factors: an advanced powertrain with a new rear-axle motor with up to 80 kW more power than its predecessor on all models, a modified pulse inverter with optimised software, more powerful batteries, revised thermal management, a next-generation heat pump and a modified recuperation and all-wheel-drive strategy.

The maximum recuperation capacity during deceleration from high speeds has increased by more than 30 percent from 290 to up to 400 kW. All variants now come as standard with aerodynamically optimised wheels and reduced-rolling-resistance tyres.

 
Although the models weigh up to 15 kilograms less, the standard equipment is even more extensive than before. Ambient lighting, ParkAssist with 3D surround camera, front seat ventilation and heating, heat pump with a new cooling system, smartphone tray for wireless charging, electric charging ports on the driver and front passenger sides, Drive Mode switch and Power Steering Plus are all now standard features. The Taycan base models are now also equipped with adaptive air suspension and aluminium door sill protectors as standard. In addition to the upgraded equipment, the improved product specification includes a battery with increased capacity but with a reduced weight.

The experts at Style Porsche have further honed the clean, purist design of the Taycan. With new front- and rear-end styling with new headlights and taillights, the new front wings and the flatter headlights give even greater emphasis to the width of the Taycan.

The Taycan Cross Turismo features all the strengths that characterise the Taycan, such as a superior performance and long range. Added to this are additional headroom for rear-seat passengers and the maximum luggage compartment capacity of more than 1,200 litres behind the large tailgate. The off-road design elements include wheel arch covers, distinctive lower sections at the front and rear, and side skirts. In combination with the Offroad Design package, special flaps are fitted at the corners of the front and rear bumpers and at the ends of the door sills of the Cross Turismo. These make for a striking exterior look while also providing protection from stone impacts.

The new headlights feature high-resolution HD matrix technology with detailed optics and now display the brand’s characteristic four-point graphics at night.

 
The Taycan is one of the first model lines to enhance the differentiation of the Turbo model. With the new Turbo model design, Porsche emphasizes the uniqueness of the Turbo models, which are positioned as the top models in every series. Among other notable features, the accent colour Turbonite makes the Turbo and Turbo S models stand out more distinctively from the other versions in both the exterior and interior.

The instrument cluster, central display and optional passenger display feature an optimised user interface with additional functions. The mode switch on the steering wheel now comes as standard. For Taycan models equipped with the Sport Chrono package and the Performance Battery Plus, there is a special push-to-pass button on the mode switch. The Taycan Cross Turismo has an additional gravel driving mode for light off-road terrain. This driving programme can now be directly selected via the mode switch.

■ Celebrating the 10th Anniversary of Porsche Korea, the ‘Taycan Turbo K-Edition’’

 
On this day, Porsche Korea unveiled the highly anticipated first market edition since the special edition of the Taycan 4S Cross Turismo model - a collaboration project between Porsche Korea and a Korean artist in 2022.

Alexander Fabig, Vice President Individualization & Classic at Porsche AG, said “The Taycan Turbo K-Edition captures the tradition, innovation, and identity of Korea which aligns with Porsche's pursuit of tradition and innovation.” He also stated, “It was truly an honour to express the beauty of Korea, from its young, bustling cities and breathtaking nature to its solemn traditional heritage spanning across time.”

The 'Taycan Turbo K-Edition' stands out with details inspired by the variety of Korea. The five exterior colours (Rubyredmetallic, Oakgreenmetallic, Ipanemabluemetallic, Macadamiametallic, Alexgrey) and two Club Leather interiors (Basaltblack, Trufflebrown) represent Korea's rich culture and nature, including vast landscapes, pine trees, basalts, oceans, and the royal ‘dragon robe’, along with special design elements.

 
A fine graphic based on the shape of the former King’s Stamp with the name 'Taycan' spelled in traditional Korean letters creatively integrated with a racetrack design underscores the distinctiveness and uniqueness of the Rubyredmetallic model unveiled during the event. The detail is debossed in the headrests of the seats and in the leather key pouch. Moreover, in the exterior, it is hand-painted in Black high-gloss on the charging pot of the driver’s side.

The design is finalized with the 'Korean Skyline' that captures the landmark of Korea including the harmony between traditional and modern sides of Seoul, Hanok, and the bridges of the Han River, along with Baekdu-Daegan in a single line. This detail is subtly debossed in the leather passenger trim, illuminated in the door sill guards and also painted in Black (high-gloss) on the rear spoiler and the driver’s key case.

Each Taycan Turbo K-Edition is refined with a ‘PORSCHE’ decal on both sides of the exterior in matching colour. The 21-inch Mission E Design Wheels are painted in a two-tone finish in Turbonite on the outer rim and Satin Black. Turbonite can be found on the exterior and interior, and a special badge on the B-pillar on both vehicle sides shows convex ‘Porsche Exclusive Manufaktur’ lettering in Turbonite.

 
Another subtle detail on the centre console is the small badge with the 'Taycan K-Edition' logo in Turbonite. Door panels, centre console, dashboard, steering wheel, seats, and floor mat are refined with elegant piping and cross-stitching in Atacama Beige to emphasize the luxurious interior concept of this market edition.

Alexander Fabig stated, “Starting a market edition project always comes with its own set of challenges. I am gratefully proud of the Porsche team’s success, from creating an entirely new product concept to ultimately developing the final product.”

The Taycan Turbo K-Edition, limited to 50 units only, will be exclusively available in Korea. Apart from the Rubyredmetallic, four other models in Oakgreenmetallic, Ipanemabluemetallic, Macadamiametallic, and Alexgrey will be unveiled this October.

 
Porsche Korea is offering the new Taycan and Taycan Turbo S at 129.9 million, 155.7 million, 209.8 million, and 247.4 million KRW respectively, including VAT. The new Taycan 4 Cross Turismo, Taycan 4S Cross Turismo, and Taycan Turbo Cross Turismo starts at 144.1 million, 161.7 million, and 212.2 million KRW respectively.

The price of the Taycan Turbo K-Edition will be 323 million KRW. Customer delivery will start early next year.

Meanwhile, the Taycan Turbo K-Edition will be displayed at Porsche The Art of Dreams, held five days from September 4th to 8th at the "BEIZIK Studio" in Seongsu-dong, Seoul.

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