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Porsche Korea Successfully Concludes the ‘Sonderwunsch Haus’ Customer Event

Published : Wednesday, October 23, 2024, 7:40 pm
ACROFAN=Newswire | newswire@acrofan.com | SNS
 
Porsche Korea (CEO Mathias Busse) announced the successful conclusion of the Porsche customer event ‘Sonderwunsch Haus', a two-day period event starting from October 21st to 22nd at SeokPaJeong located in Jongno-gu, Seoul.

During this event, the full lineup of the 'Taycan Turbo K-Edition,' a limited-edition model commemorating Porsche Korea's 10th anniversary, was unveiled for the first time in Korea.

The Taycan Turbo K-Edition, launched with the new Taycan last August, is the first Korean market edition of the Porsche Sonderwunsch team. Along with the Rubyredmetallic model, Oakgreenmetallic, Ipanemabluemetallic, Macadamiametallic, and Alexgrey models were additionally unveiled.

 
Approximately 200 VIP customers attended this two-day long event, offering some of the sessions on the 22nd in an open house format for general visitors. During the event, customers were able to admire the five exterior colours of the Taycan Turbo K-Edition which had been inspired by Korea's rich culture and nature, through a special unveiling performance in the serene ambiance of SeokPaJeong.

Additionally, Porsche Korea introduced the 'Porsche Collectors Club,' an exclusive membership program for customers who purchase edition models. Tailored for the Taycan Turbo K-Edition customers, the membership will be operated for three years starting next year since the start of customer delivery.

▲ A dedicated Service Centre for the Taycan Turbo K-Edition customers (first priority service reservation benefit for both the K-Edition and other Porsche vehicles owned by the customer) ▲ Invitations as VIP guests for various events hosted or sponsored by Porsche Korea ▲ Priority purchase benefit for models to be launched in Korea (available only once within three years after purchase) ▲ Given the opportunity to participate in the development programs for future models.

 
Mathias Busse, CEO of Porsche Korea, stated "The 'Sonderwunsch Haus' had been a unique opportunity for customers to deeply experience the philosophy of the Porsche Sonderwunsch program.” He added, “It was a meaningful event to showcase the vibrant colors of the Taycan Turbo K-Edition at SeokPaJeong, a place imbued with the traditional beauty of Korea. We promise to continue our endeavor in offering luxurious experiences and special benefits to our Porsche customers."

The MSRP of the Taycan Turbo K-Edition starts at 323 million KRW. Customer delivery will start early next year.

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