Genesis BBQ Group, world’s largest K-food franchise powerhouse renowned for its ownership of the No. 1 K-chicken brand “BBQ,” took Halloween to dazzling new heights on October 28th. Collaborating with @seoul.southkorea, a travel account boasting 1.5 million followers, Genesis BBQ Group was the center of attention at the largest-ever global influencer Halloween bash in Gangnam. More than 200 high-profile influencers from around the world joined the exclusive event, and the BBQ booth quickly became the night’s main attraction.

■ BBQ Booth: The Night’s Ultimate Hotspot

The vibrant booth set up by Genesis BBQ Group was a magnet for influencers from diverse industries—fashion, music, acting, and entrepreneurship—all eager to sample BBQ’s signature Golden Olive Chicken, alongside the brand's other best sellers. With a minimum follower count of 20,000 required for entry, the event attracted a highly curated guest list, featuring some of social media’s most prominent stars who couldn’t get enough of BBQ Chicken’s mouthwatering flavors and dynamic booth atmosphere. The BBQ booth’s red-carpet press wall, interactive social media contests, and the viral “APT” dance challenge quickly made it the night’s most talked-about destination.

Under the visionary leadership of Tamara T. H. Kim, who made headlines earlier this year as the youngest executive in Korea’s F&B industry, Genesis BBQ Group’s latest rebranding efforts were on full display. Kim has redefined BBQ as a global cultural icon cherished by a new generation worldwide. “The BBQ booth didn’t merely attract attention; it captured hearts,” Kim shared. “This was more than a celebration—it was a moment of connection, uniting people from all walks of life through the uniquely Korean flavors of the nation’s favorite chicken brand. True quality knows no borders.”

■ Exclusive Performances and Unforgettable Moments

Enhancing the evening’s excitement were live dance performances, a DJ, and a special set from popular R&B artist Jword, who gave the crowd an exclusive sneak peek of his upcoming album Atlanta Seoul. “BBQ’s Black Pepper Chicken is hands down the best fried chicken of all time,” exclaimed Jword, cradling his special box of BBQ Chicken. “It just hits different. Trust me, I’m from Atlanta!” Jword’s performance electrified the atmosphere, perfectly aligning with BBQ’s mission of blending culinary and cultural experiences.

The BBQ booth, complete with a Hollywood-inspired press wall equipped with a proper red carpet, wasn’t just about food; it offered a truly immersive experience. Guests snapped photos, filmed videos, and joined the trending “APT” dance challenge inspired by Rosé’s latest single. The night’s energy peaked with a social media contest with prizes totaling 800,000KRW in value—including an invitation to the coveted BBQ Village Chimakase, a premium dining experience that highlights Genesis BBQ Group’s dedication to culinary excellence.

■ Innovative Engagements and Memorable Content

When asked what set BBQ apart as the evening’s star, Chris Georgiev and Jinmin Park, managers of @seoul.southkorea, summed it up as they sipped BBQ’s famous Lemon Pu’er Tea Highball: “Genesis BBQ Group truly lived up to its name—Best of the Best Quality. We are incredibly proud to see our favorite K-chicken brand shine.”

The event underscored Genesis BBQ Group’s mission to connect with the next generation and bring the BBQ experience to a global audience. Since 1995, BBQ Chicken has been a household name in Korea, cherished for its commitment to premium ingredients like high-quality frying oil and locally-sourced chicken. Now with a presence in over 60 countries, BBQ Chicken has become a global icon of the K-food phenomenon, featured in hit K-Dramas like The King: Eternal Monarch, Goblin, and Crash Landing on You, and adored by international superstars like BTS. With fans spanning all generations, BBQ has become more than just a brand—it is a treasured part of Korean heritage.

Attendees shared their best moments on social media, tagging @GenesisBBQgroup and #BestoftheBestQuality. For more updates on Genesis BBQ Group’s upcoming events and social media giveaways, follow @GenesisBBQGroup on Instagram.

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