Porsche Korea (CEO Mathias Busse) announced that in cooperation with the Seoul Foundation for Arts and Culture (CEO Chang-ki Lee), it hosted a Demo Day for companies selected as ‘Porsche Frontier Startups’ and awarded prizes at the 'Seoul Youth Art Startup Festa 2024' on the 21st, held at SAPY (Seoul Artists’ Platform_New&Young) in Seodaemun-gu, Seoul.

The 'Porsche Frontier Startup' is a social contribution program that aims to support creative and innovative business models of promising young artists that have a dream and passion for arts, enhancing their competitiveness and expanding the diversity of the cultural and arts industry.

The Demo Day of 'Seoul Youth Art Startup Festa 2024' was attended by Porsche Korea CEO Mathias Busse, Seoul Foundation for Arts and Culture CEO Chang-ki Lee, and the selected startups. The selected companies presented their business ideas through pitching sessions, while various programs, including an entrepreneurship forum and company promotion booths, were also held.

The startups that participated in the pitching sessions were ▲ NULLI NULLI(Tableware inspired by Korean letters), ▲Moonda(Performance matching platform tailored for businesses), ▲ Ramraid(Movie prop interior platform), ▲ Soundwolf(Ambient Sounds app to enhance focus and relaxation), and ▲ MEG Company(Curation platform for small theatre classical performances). These five companies were selected through a highly competitive process with a 14:1 competition ratio since the application opened in April.

Porsche Korea has supported five selected startups over the past five months, providing 40 million KRW in business support funds and an Acceleration program to help them lay the foundation for early-stage ventures, fostering growth. The accelerating program featured professional startup planners who shared valuable entrepreneurial knowledge, experience, and software-centric business insights to enhance the startups’ competitiveness.

Following the evaluation of the pitching sessions and their level of business development, 5 million KRW Grand Award was given to Ramraid, 2 million KRW Excellence Award to Moonda, and 1 million KRW Merit Award each to NULLI NULLI, Soundwolf, and MEG Company.

Porsche Korea CEO Mathias Busse stated, "Creative projects of young startups that combine passion for art and innovative technology will contribute to laying the foundation and advancing the domestic culture and arts industry.” He also added, “Porsche Korea will continue to support the dreams of promising young artists and provide a foundation to help achieve those dreams."

Porsche Korea introduced ‘Porsche Frontier’ category at ‘Seoul Arts Awards’, a ceremony dedicated to fine arts and is continuing to provide multifaceted support artists.

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