Seoul – Hector Villarreal, President of General Motors Korea, continued his Monthly Connect Program, visiting dealerships monthly across Korea through 2025, to work with sales agents on delivering the new world-class vehicles and technologies customers want. It is part of his strong commitment to growing the sales business in the Korean market.

The Monthly Connect Program is a meeting where the leadership regularly visits the network of sales and service that are in direct contact with customers. During these visits, they listen to customer feedback and seek innovative ideas to provide better products and services to domestic customers, such as the launch of new vehicles and new technologies.

On February 28, he visited the Chevrolet Sinchon dealership to commend the efforts of its car managers, who are playing a crucial role in product sales, and to discuss ways to improve sales. The Chevrolet Sinchon dealership operates under the vision of ‘Fly High’. It benefits from having a GM Owned Service Center nearby, allowing it to offer both sales and service. Located in a university area as well as a tourist and commercial district, it attracts a significant number of young customers.

Villarreal stated. "I sincerely thank our car managers for being at the front line working with our customers and ensuring a class-leading purchasing and ownership experience. GM Korea is focused on implementing its strategy to grow sales in 2025 by launching new premium cars, bringing to Korean customers world-class vehicles from our global brands – Chevrolet, Cadillac, and GMC – and providing superior quality customer service”.

GM Korea ranked first in the automotive aftersales sector for the sixth consecutive year in the 2024 Korea Service Quality Index (KSQI) customer contact survey conducted by Korea Management Association Consulting (KMAC). The survey included 140 companies and institutions across 34 industries.

Additionally, GM Korea has been making a continuous effort to enhance customer satisfaction by providing a one-stop premium service experience that covers product experience, purchase, and service. The Seoul Service Center, which offers this premium service, was completed and began full-scale service last July. At the same time, GM Korea is constructing new state-of-the-art service centers in East Seoul and Wonju to further improve customer satisfaction.

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