Porsche Korea (CEO Mathias Busse) announced the grand opening of ‘Porsche Studio Hannam’, the fifth Porsche Studio in Korea on March 5. The studio will be operated by Stuttgart Sports Cars Ltd. (CEO Yoo Jong-han), the authorized dealer partner of Porsche Korea.

Reflecting Porsche's future retail roadmap, Porsche Studio is a customer-centric brand cultural space that goes beyond the traditional showroom concept. It seamlessly integrates the Porsche brand experience into customers' daily lives, allowing them to engage with its values in a natural and immersive way.

Porsche Studio Hannam combines an innovative boutique-style design with precise engineering to provide a luxurious lifestyle. Strategically located at a key point connecting the Gangnam District (the southern part of the Han River) and the Gangbuk District (the northern part of the Han River), it is expected to play a significant role in Porsche’s Seoul network.

Spanning a total floor area of 831㎡ across 1 basement level and 3 floors above ground, the floors of Porsche Studio Hannam embody the brand’s philosophy in unique themes. It also showcases Porsche Lifestyle (PLX) products, allowing customers to deeply experience the brand’s essence.

The basement level is themed as ‘Underground Culture,’ where customers can engage with cultural events and art programs, gaining inspiration and experiencing Porsche’s innovative spirit through art and music.

The first floor, themed ‘Luxurious,’ offers a uniquely elevated experience with Porsche vehicles. The outdoor lounge, designed for comfortable relaxation, allows customers to immerse themselves in Porsche’s lifestyle and aesthetics while taking in the dynamic energy of the city as it changes with the seasons.

The second floor, themed ‘Porsche Loft,’ is an open space inspired by ‘Werk 1’ in Zuffenhausen, Germany. This inviting atmosphere allows customers to engage in personalized consultations with ease and comfort.

Additionally, the third floor features a private consulting space, where customers can create their own personalized Porsche through one-on-one consultations. From technical specifications to design options, the space provides detailed information to help customers configure a vehicle that perfectly aligns with their preferences and lifestyle.

Porsche Korea CEO Mathias Busse stated, “Porsche Studio Hannam is a forward-looking space that reflects Korea’s rapidly evolving lifestyle trends, offering a glimpse into Porsche’s unique philosophy and passion.” He added, “We will continue to deliver brand value in new and innovative ways, expanding customer-centric experiences and reinforcing our commitment to the Korean market.”

Stuttgart Sports Cars Ltd. CEO Yoo Jong-han stated, “Located at the centre of Seoul, Porsche Studio Hannam is an important hub within Porsche’s Seoul network.” He also added, “We will strive to enhance customer satisfaction by offering unique and differentiated experiences.”

With customer satisfaction as its top priority, Porsche Studio Hannam offers a variety of personalized programs. First, an exclusive VIP customer event ‘Be the First in Hannam’ will be held to celebrate its opening, along with special collaborations with renowned bakeries and cafés in Hannam-dong for the local gourmet program ‘Taste Hannam’. Moving forward, Porsche Studio Hannam will continue to strengthen connections with the local community and deliver unique brand experiences.

Additionally, Porsche Studio Hannam provides specialized services, consultations, and exclusive benefits for Porsche owners, including the latest model exhibitions, test drive events, and customer events. Customers who take delivery of their vehicles in Porsche Studio Hannam can have access to the terrace and parts of the showroom at any time. They can also enjoy premium membership programs, such as tea services along with their companions, ensuring an elevated and exclusive ownership experience.

Last February, Porsche Korea opened Porsche Service Centre Seongsu, the largest service centre in Korea, to continue efforts to expand its network. Porsche Korea currently operates 14 Porsche Showrooms, 15 Porsche Service Centres, 5 Porsche Approved Centres, and 5 Porsche Studios.

The ‘Porsche Studio Hannam’ is open on weekdays from 9 AM to 6 PM.

※ Porsche Studio Hannam

Address: 262 Itaewon-ro, Yongsan-gu, Seoul
Main Number: 02-6313-0911


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