Porsche Korea (CEO Mathias Busse) has opened the newly renovated Porsche Centre Daegu, located in Suseong District, Daegu. The ‘Porsche Centre Daegu’ will be operated by Autostadt Ltd. (CEO Kwang-ho Lee), the authorized dealer partner of Porsche Korea.

Originally opened in 2013, Porsche Centre Daegu has been renovated to incorporate Porsche’s global retail concept, ‘Destination Porsche’.

With a total floor area of 2,031.77 m² (approximately 614.57 pyeong), the four-story Porsche Centre Daegu has been designed to deliver Porsche’s exclusive and luxurious brand ambiance and offer differentiated lifestyle experience to customers.

The first floor features an ‘E-Performance’ zone dedicated to electric vehicles, a ‘Fitting Lounge’ for personalized vehicle consultations, and an ‘Owner’s Collection’ area for exclusive vehicle handovers. Up to four Porsche models can be displayed, complemented by a curated selection of Porsche Lifestyle products that provide customers with an opportunity to experience the brand in their daily lives.

The second floor offers two private consultation rooms to ensure personalized and discreet customer experience, along with space to showcase up to three vehicles. A dedicated Tequipment Zone displays a wide range of Porsche vehicle accessories.

Especially, each floor features a newly designed customer lounge, allowing customers to relax in a refined café-style setting while enjoying Porsche’s distinct and sophisticated brand atmosphere.

Porsche Korea CEO Mathias Busse, stated, “Porsche Centre Daegu is a premium showroom where customers can experience the brand’s philosophy and identity in one place. It also represents one of Porsche Korea’s key strategic cities.” He added, “We will continue to enhance the customer experience by offering tailored services and expanding our nationwide network.”

Autostadt Ltd. CEO Kwang-ho Lee stated, “In response to the strong affection and passion that Porsche customers in Daegu, we relocated and expanded the service centre in 2023 to improve accessibility and convenience. This year, through the renovated showroom, we will deliver the brand value of Porsche on a deeper level.”

In February, Porsche Korea opened Porsche Service Centre Seongsu, the largest facility of its kind in the country, followed by the openings of Porsche Studio Hannam in March and Porsche Service Centre Yangjae in May. These efforts underscore the brand’s ongoing commitment to expanding its domestic network. Porsche Korea currently operates 13 showrooms, 15 service centres, 5 Porsche Approved Pre-Owned Centres, and 5 Porsche Studios across the country.

※ Porsche Centre Daegu

Address: 84 Dongdaegu-ro, Suseong-gu, Daegu
Main Number: 053-768-0911

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