TECH
[CES 2021] LG Emphasized "Needs to Innovate Beyond..
[CES 2021] Sony Unveiled Its Latest Initiatives Sur..AUTO
Porsche Korea Unveils the All-electric Performance..
Porsche The New 911 : T-Hybrid for significantly e..GAME
G-Star 2019 : Global Game Exhibition for the Whole..
2019 LoL Champions Korea Spring Media DayMedia
DISNEY+ Showcases Ambitious New Content Slate from..
eCommerce leader Coupang Dives into Video Streamin..
- Wednesday, September 18, 2024
-
[KANTAR] Technology Enabled Research!
Market research seeks to identify consumer perceptions, and because it is based on consumer responses coming from their incomplete (i.e., difficult to interpret or express) perceptions, producing accurate results ha..
-
[KANTAR] Celebrity-Based AD Campaigns: What are the PROS and CONS in World & South Korea?
Celebrities are used in advertising around the world. The right celebrity, used in the right way, can undoubtedly be a powerful brand asset. But using a celebrity does not guarantee effective advertising; overall, there’s very little difference between the performance of ads with celebrities ..
- 1