News Direct Introduces DB Direct, an In-Platform Global Media Database

Published : Thursday, September 30, 2021, 11:42 am
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News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach, now offers clients the ability to augment their distribution and amplify their message with DB Direct, an in-platform global media database powered by Agility PR Solutions, a subsidiary of Innodata Inc. (NASDAQ: INOD). The partnership provides subscribers with a seamless workflow integration that maximizes potential visibility and engagement opportunities.

Featuring more than one million contacts and outlets from around the globe, DB Direct enables PR and communications professionals to identify key journalists, online influencers, analysts, and bloggers, resulting in more effective and targeted campaigns. Agility has consistently earned top honors for its comprehensiveness, ease of use, and customer support.

"News Direct's robust global distribution combined with the convenient, in-platform access to the high-performance DB Direct media database significantly enhances efficiency and ROI opportunities for our clients," observed Gregg Castano, founder and CEO of News Direct. "DB Direct is another example of News Direct's synergistic approach to PR solutions, illustrating our commitment to introduce clients to best-in-class service providers."

The intuitive database platform provides numerous tools to facilitate list creation. Keyword search functionality draws results from billions of past articles to surface the most relevant influencers. Additional search criteria include by beat, media type, and location, among other variables.

Backed by Agility’s research team that leverages AI to makes 2 million annual updates, DB Direct includes phone, email, and social media details. Agility's dedicated customer success team provides training sessions, tutorials, as well as chat, phone, and email support.

To learn more about News Direct, please visit

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