Actress Peyton List Launches Pley Beauty™

Published : Thursday, January 27, 2022, 9:00 am
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 A collection of vibrant colors, rich textures and versatile formats, Pley Beauty was designed to introduce a more playful side of clean beauty.

The first line will also include a limited-edition capsule collection inspired by Netflix’s hit series, “Cobra Kai,” fresh off its successful season 4 premiere.

LOS ANGELES--(BUSINESS WIRE)--Actress and advocate for change Peyton List today announced the launch of Pley Beauty™, a first-of-its-kind sustainable beauty brand that introduces high impact formulas, created for play and creative self-expression. The full line of color cosmetics ranges in price from $16-$36 and includes eyeshadow palettes, eyeliner, lip tint, blush and face gems in a variety of bright and “pleyful” shades. Pley Beauty™ will be available beginning Thursday, January 27 on and at in February.

“Growing up as an actress, I spent a lot of time sitting in the makeup chair, which is where my love of beauty began. Having the opportunity to create Pley Beauty™ over the last year has been a passion project of mine and a real dream come true,” says Peyton List, actress and Pley Beauty™ Founder. “We really pushed boundaries to build a sustainable and clean beauty brand without sacrificing on performance. I’m just so excited to introduce Pley to the world and see how people create their own looks through color, experimentation and a little bit of sparkle.”

Each product in the Pley Beauty™ collection features high-performance, cutting-edge formulas that are good for your skin and the planet. As a Certified Plastic Neutral brand, Pley Beauty™, in partnership with rePurpose Global, removes an equivalent amount of waste from nature for every piece of plastic sold. In addition, nearly all Pley Beauty™ packaging is made from recycled materials.

Serving as Director of Artistry, List has chosen Melissa Hernandez, celebrity makeup artist who is renowned for her timeless looks that highlight each individual’s unique features and beauty. In this role, Hernandez will consult on campaign and marketing artistry, as well as serve as an educator for the brand.

In collaboration with Sony Pictures Consumer Products and Sony Pictures Television to celebrate the launch, Pley Beauty™ will release a limited-edition capsule collection inspired by Netflix’s hit series “Cobra Kai,” in which List stars as Tory Nichols. Ranging in price from $18-$42, the limited-time-only collection will feature an eyeshadow palette, blush/highlighter, facial mist, lip tint, face gems and a tote that you can wear proudly to the gym, to coffee and beyond.

Pley Beauty™ marks the first beauty brand from Creative Beauty, a new platform that launches direct-to-consumer, social commerce brands quickly and efficiently in partnership with the world’s most influential beauty talent. Creative Beauty is launched and backed by talent agency CAA and CEO and Founder Alexis Maybank.

Maybank shares her excitement for the company’s first brand launch, stating, “It's been a privilege to work so closely with Peyton on the launch of Pley Beauty. An impressive Gen-Z founder, Peyton uniquely understands the needs of the next generation of beauty buyers. At Creative Beauty, we believe in the future of digitally and socially native beauty brands and know Peyton’s community of followers will be thrilled to experience the Pley Beauty™ brand.”


*Additional SKUs to launch in coming weeks

  • Let It Linger™ ($16): 12-hour long-wear eyeliner, is a gel-pencil hybrid available in eight shades that are dense and rich in color. Available in Boss, Firewood, Beach Bunny, Houseparty, Flora, Denim, Cyber Fairy and Chili Pepper.
  • Pley Things™ ($16-$24): Face gems capable of elevating any look. Available in four variations.
  • Pley Date™ ($18): A beam of radiant, buildable shimmer in impossible-to-get-wrong stick form available in 8 shades. With a creamy texture that easily blends into skin, it’s more than just a highlighter. Each stick is designed to enhance your natural glow. Available in Moondust, Touche, Stay Golden, Cabin Fever, Sunshine State, Pley Pink, Femme and Sunbaked.
  • One-Stop-POP™ ($20): A soft plushy powder available in five shades that instantly brightens cheeks. Available in Ecstasy, First Hello, Desert Dusk, Pure Bliss and Golden Hour.
  • Lip Habit™ ($20): A hydrating lip tint available in five colors that is perfect for nourishing lips. Available in Vanilla Bean, Summer Watermelon, Notorious F.I.G., Orange Sunshine and Strawberry Jam.
  • Lust + Found™ ($20): This light-reflective lipgloss drenches lips in clean, hydrating color that gives a full, juicy lip effect. Available in Billie, Ava, Carmen, Ethel, Grace, Ginger, Mae, Lupe, Jean and Josephine.
  • Pleyer Palettes™ ($36): 9-well eyeshadow collections that are available in four creative color collections. Available in Nudie, Love Child, Modern Muse and Golden Girl.
  • Cobra Kai Pley Things™ ($12): A mix of multi-dimensional gems and laser cut stickers to customize your look in the flash of an eye.
  • Cobra Kai Lip Habit™ ($20): An extension to the Lip Habit balm line-up that is customized for you based on your pH. This lip balm reacts with your body’s natural pH to give you your perfect pink lip tint. ​
  • Cobra Kai Sweep the Cheek™ ($20): A natural, universally flattering highlighter that is infinitely silky, and soft. Melts into skin and stays put for hours.
  • Cobra Kai Energizing Face Mist ($24): A facial mist so energizing that it prepares you for whatever comes your way. Packed with “good for your skin” ingredients such as: hydrating Hyaluronic Acid, Green Tea, Ginseng and Rice Water to help refine and refresh skin.
  • Cobra Kai Pleyer Palette™ ($38): Day-to-night eyeshadow palette packed with 9 exclusive shades, including a mix of mattes and shimmers that go from subtle to inspiring in just one stroke.

About Peyton List

Peyton List is a TV and film actress with lead roles on Netflix’s Cobra Kai and Disney’s Jessie. She is the founder of Pley Beauty™ and an advocate for animal rights and sustainability.

About Creative Beauty

Creative Beauty is a new platform created to launch direct-to-consumer brands quickly and efficiently in partnership with the world’s leading and most influential beauty talent. Backed by the leading entertainment and sports agency Creative Artist Agency (CAA), Creative Beauty works across industries to identify the best creative talent and celebrities who bring a close relationship with their audiences and a unique perspective on the beauty category.

About rePurpose Global

rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through its pioneering ecosystem of solutions that span across advisory, action, and advocacy, the organization helps people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for the planet's future.

To date, rePurpose Global has created systemic change for people across 26 countries and hundreds of purposeful brands worldwide, such as Grove Collaborative, AB InBev, The Hut Group, Google, and Colgate. On behalf of its global coalition, the organization eliminates millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.

For more information, please visit rePurpose Global's website at


Amanda Schmaeling

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