Connective Earth Announces Channel Partnership with News Direct

Published : Wednesday, March 2, 2022, 12:15 pm
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Connective Earth is pleased to announce a strategic channel partnership with News Direct, a state-of-the-art news and content distribution service founded by former Business Wire president, Gregg Castano, designed to meet the demands of modern media outreach. The partnership signals the alignment of two strategic advisors who will leverage their skills, solutions, and proprietary approaches to better serve their clients within the PR, IR corporate communications community. This partnership will provide Connective Earth clients and members a seamless transition when working within its award-winning technology, by Carii, Inc., to distribute press releases at a fraction of the time, effort and cost of other legacy wire services.

News Direct has further disrupted the traditional financial news and earnings distribution workflow with its industry-first feature, SimpliFi™. Now, busy IROs can save valuable time—and likely thousands of dollars—while maintaining total control and protecting pre-market data with the highest security protocols in the industry. Further, every News Direct public company distribution includes insightful analytics and an Equity Impact Report to track the impact of your market-moving news in real time.

Don Schreiber CEO of Connective Earth commented, “The Connective Earth-News Direct partnership enables us to build upon our end-to-end ESG Offering: Delivering and amplifying Corporate ESG achievement. We stand ready to help businesses gain control and execute in today’s ESG conscious environment, quickly and efficiently.”

“Legacy newswires, which so many brands have relied on for decades to distribute their company news, remain tethered to a traditional model. At News Direct we have reimagined every step of the news distribution workflow to meet the modern-day demands of IR and PR professionals.” said, Gregg Castano, CEO, News Direct. “We are proud to partner with Connective Earth, which has earned its reputation as a leader in providing ESG guidance and compliance.

“Companies are confused by the lack of standardized ESG reporting and the jargon being used in the sustainability world. They need assistance from experts to navigate their enterprises to a more ESG compliant and sustainable world,” said Peter C. Fusaro, Partner, Connective Earth.

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