Americans have their sensitive online activity exposed over 700 times daily

Published : Wednesday, May 25, 2022, 3:06 pm
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Real-time bidding (RTB) runs in the background on websites and apps and tracks what you look at, no matter how private or sensitive it is.

According to the data presented by the Atlas VPN team, Americans have their online activity and location exposed 747 times daily. On the other hand, Europeans have their data breached 376 times a day on average - almost twice less than the US figures.

A person in Colorado will have their online activity and location exposed 987 times every day. In 2021, the state’s governor signed the Colorado Privacy Act (the “CPA”), making Colorado the third state (after California and Virginia) to pass a comprehensive privacy law. The CPA, which goes into effect on July 1, 2023, should give Colorado residents more privacy online.

Michigan internet users have their personal data sent to companies 913 times daily. A person in Illinois has their online activity exposed 912 times a day.

Now looking at the states with the least data broadcasts sent about a person, the District of Columbia emerges at the top. D.C internet users will have their online activity shared with advertisers 486 times a day.

Cybersecurity writer at Atlas VPN Vilius Kardelis shares his thoughts on online privacy:

“With each new data breach, customers are starting to realize that any time they disclose sensitive personal information to any company, that data may be exposed. As a result, people are increasingly demanding data privacy protection. Law enforcement is required to clamp down on data privacy violations.”

- More privacy for Europeans

Due to the General Data Protection Regulation (GDPR) implemented in the EU, many European citizens have more control over their personal data.

A person in the United Kingdom will have their online activity and location exposed 462 times daily. Even after leaving the EU, the UK implemented its own variation of GDPR called UK-GDPR.

Polish internet users have their sensitive information shared with advertisers 431 times daily. Third are Spanish users, whose data is broadcasted to companies 426 times a day.

On the flip side, a person in Romania will have their data shared with advertisers the least amount of times in Europe - 149. Estonia is second to best, where users' sensitive information is exposed 184 times daily.

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