User Acquisition on Unity in 2022

Published : Wednesday, July 20, 2022, 4:50 pm
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Consumer Acquisition today published a new infographic on User Acquisition on Unity that summarizes Unity’s growth along with creative specs, campaign tactics, and platform comparisons. The recent announcement of the Unity and ironSource merger brings exciting opportunities for advertisers looking to diversify their acquisition portfolios beyond Facebook and Google. Unity CEO John Riccitiello highlighted how the merger means more tools “to create and grow successful apps in gaming and other consumer-facing verticals like e-commerce.” With identity systems tied into behavioral dynamics and layered with contextual advertising, Unity and ironSource provide valuable first-party data amidst declining ad visibility.

Key insights from the infographic:

Unity Growth in 2022:
3.4B monthly active users feeding Unity’s contextual advertising models
3X growth in mobile ad revenue in the Americas
+32% IAP revenue growth globally across Unity games

In-Game Ad Receptivity
62% of players engage with one or more rewarded videos a day
94% of mobile game devs use ads in their free-to-play games
74% of high-income users prefer opt-in rewarded video over interstitials

Consumer Acquisition’s industry expertise comes from managing over $3.5 billion in creative and paid social spend for the world’s largest mobile apps and performance advertisers. Some of them include Glu, Roblox, Wooga, Zynga, and Skillz. Its proprietary full-stack marketing platform AdRules provides real-time business intelligence and creative research from 3.5 million video ads across social channels.

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