Cross-Border Commerce Europe Launches the Third Edition of the "TOP 100 Cross-Border Marketplaces Europe" Report. An Annual Analysis of the Best Globa

Published : Thursday, September 22, 2022, 8:00 am
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BRUSSELS--(BUSINESS WIRE)--Cross-Border Commerce Europe, the platform that drives cross-border e-commerce in Europe, launches a study that maps the 100 best global marketplaces in the sector with a zoom on their cross-border performance in Europe.

The total cross-border e-commerce market in Europe, including the United Kingdom, Switzerland and Norway, represented a turnover of €237 billion in 2021 (excluding travel), of which €141 billion, or 59%, was generated by marketplaces. Amazon and eBay expectedly have the lion’s share, with a turnover of €51 billion and €25 billion in 2021, driving more than half of the market. The TOP 100 Cross-Border Marketplaces generate €128 billion in turnover throughout Europe. During the COVID-19 pandemic, marketplaces grew by an amazing 22%, supported by C2C marketplaces. This growth is expected to continue in 2022, reaching 65% of cross-border online sales in Europe by 2025. The study was carried out by CB Commerce with support from, FedEx Express, Lengow, nShift and Payoneer.

The “TOP 100 Cross-Border Marketplaces operating in Europe” is a compilation of cross-border data of European marketplaces websites. The ranking is based on four parameters:

  • Cross-border online sales in Europe (28 countries in Europe including the UK, Switzerland and Norway)
  • SEO indicators for cross-border performance
  • A cross-border score determined on the number of covered countries
  • Number and percentage of cross-border visits

Four additional weighted parameters refine the ranking:

  • Type of marketplace business models (B2B – B2C – P2P – C2C – …)
  • Pan-European brand strategies
  • AI & Big Data strategies
  • Type and number of services offered to customers

The TOP 10 Global Cross-Border Marketplaces operating in Europe:
- TOP 1: Amazon (USA)
- TOP 2: AliExpress (China)
- TOP 3: eBay (USA)
- TOP 4: Etsy (USA)
- TOP 5: OLX (The Netherlands)
- TOP 6: Discogs (USA)
- TOP 7: Vinted (Lithuania)
- TOP 8: Bandcamp (USA)
- TOP 9: Uber Eats (USA)
- TOP 10: Zalando (DE)


Full press release:


For more information, testimonials or interviews, you can contact
Carine Moitier
Founder Cross-Border Commerce Europe
Mobile: +32 473 26 05 61

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