Porsche Korea Celebrates World Bee Day with the Bee’lieve in Dreams ‘Bee Sound’ Experience

Published : Wednesday, May 24, 2023, 11:29 am
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Porsche Korea (CEO Holger Gerrmann) announced that it has conducted an experiential program for employees at the ‘Bee'lieve in Dreams’ bee garden in Daemo Mountain on the 23rd to commemorate the ‘World Bee Day’.

Marking its third year, ‘Bee’lieve in Dreams’ is part of the 'Porsche Do Dream' social contribution campaign reflecting the brand’s commitment to protect the environment and create a sustainable future. Porsche Korea is spreading the importance of conserving the ecosystem and the value of bees by increasing the habitat of endangered bees and expanding green areas with honey plants.

On this day, 20 Porsche Korea employees participated in the ‘Bee Sound’ meditation program. ‘Bee Sound’ is a psychotherapy program that conjugates the frequency of the bees’ buzzing sound and brain tissues that promotes healing. It provides a meditational and relaxing break from daily life.

Porsche Korea is planning to expand the newly introduced ‘Bee Sound’ program to civic organizations and the general public to enhance everyone’s wellbeing.

Porsche Korea CEO Holger Gerrmann said, "We hope that this meditative experience program with our team will be an opportunity to further spread the value of bees crucial to our ecosystem and beyond by highlighting the various positive aspects they provide to our daily life." He also added, "Through additional ‘Bee’lieve in Dreams’ programs, we will continue to try to capture the attention towards the importance of bees for environmental conservation and a sustainable future."

Meanwhile, Porsche Korea will gradually expand its ‘Bee’lieve in Dreams’ CSR program. This year, following the ongoing management of the Daemo Mountain Bee Garden, the company plans to establish new apiaries at the Lycée International Xavier in Jongno-gu, Seoul, and the Yeouido Scout Building, Seoul.

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