Gibson, the iconic, leading American instrument brand has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved brands around the world. As part of Gibson’s commitment to artist-first culture and music discovery, Gibson is proud to officially announce that alt-rock/pop artist Towa Bird has joined Gibson as the brand’s Marquee Artist.

Gibson’s new Marquee Artist program goes beyond guitars to provide emerging artists with support and services committed to artist career growth. As a Gibson Marquee Artist, Towa will have access to Gibson’s global resources and work with the brand to create collaboratively inspired cultural campaigns, participate in product development and launches, support Gibson Gives nonprofit initiatives, and join in special events across Gibson Brands products and channels, reaching millions of fans worldwide. The Gibson invests in furthering the careers of artists on the rise who reflect the brand’s mission to celebrate and amplify music across genders, genres, and generations.

“It’s truly amazing to be able to have worked so closely with Gibson and now be their new Marquee artist. All my favourite guitar heroes played Gibsons and I hope to be that one day,” said Towa.

“Boundless and fearless, Towa has such range which you can see in fans, message and music, and in her guitar playing from incredible guitar solos to ballads,” says Beth Heidt, Chief Marketing Officer at Gibson. “Towa is an unapologetically unique artist that cannot be categorized and is a true inspiration to players all over the world. We are thrilled to have Towa Bird join us as a Gibson Marquee Artist.”

“We are honored to work with an artist as genuine and with such raw talent as Towa,” adds Raeann Vinton, Cultural Influence at Gibson. “She is magnetic, in both her music and her spirit. The Gibson family is thrilled to support Towa worldwide as a Marquee artist.”

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