Daegu — GM Technical Center Korea, General Motors’ engineering center in Korea, is participating in the 2024 Daegu International Future Auto & Mobility Expo (DIFA) 2024 at Daegu EXCO from October 23-26. It is enabling the automaker to showcase its core technologies and latest models, and introduce its vision for the direction of future mobility.

“As a company that is leading the future of the automobile industry, GM is pleased to be participating in Korea’s representative mobility expo,” said GM Technical Center Korea President Brian McMurray. “We are highlighting GM’s innovative technologies and providing an opportunity for visitors to see where the industry is headed in the future.”

He added, “We are especially excited to be welcoming many talented young individuals who will lead future mobility. GM is committed to making the world a better place for all and we are doing that with great technology and a great innovative team right here in Korea.”

GM has taken part in DIFA for three consecutive years. It is engaged in DIFA 2024 through its Korean research and development organization, which is helping to lead GM’s future growth strategy. The Product Showcase Zone is exhibiting GM’s latest products and technologies, while the Heritage Zone and Cruise Zone is introducing GM’s 120-year history and future mobility technologies, and the Career Consulting Zone has been tailored for student visitors.

Various GM models are on display in the Product Showcase Zone, allowing visitors to directly experience GM’s cutting-edge technology and design capabilities, from internal combustion engine vehicles to electric vehicles. The eighth-generation Corvette, the supercar representing the Chevrolet brand, is being exhibited for the first time in Korea, alongside various other high-performance models, such as Cadillac’s first pure electric SUV, the LYRIQ, to delight visitors.

The Heritage Zone and Cruise Zone was created to highlight GM’s century-plus history of innovation, which has made it a global automobile industry leader. GM’s next-generation technologies that will lead the future of mobility, such as Cruise Automation, a GM subsidiary that provides autonomous taxi services, and Super Cruise, its hands-free driving technology, are also being featured.

The Career Consulting Zone is a space where GM executives and employees can directly mentor students visiting the booth with their engineering knowledge and experience to provide in-depth information on products and technologies and support the dreams of future talent.

DIFA, now in its eighth year, is a mobility event co-hosted by the Ministry of Land, Infrastructure and Transport, the Ministry of Trade, Industry and Energy, and Daegu Metropolitan City as the 2024 Future Innovation Technology Expo (FIX 2024). Approximately 190 domestic and international companies and organizations are participating, making it the largest exhibition of its kind in Korea covering the entire mobility spectrum, including eco-friendly and future mobility, as well as parts and infrastructure.

GM Technical Center Korea is the second-largest GM engineering center in the world after the United States and has facilities capable of complete vehicle development, from design to engineering, final vehicle verification, and production technology. It is also playing a key role in the global engineering field for the advancement of GM’s electrification and future mobility technologies.

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