Porsche Korea (CEO Mathias Busse) announced the opening of a pop-up store at IFC Mall in Yeongdeungpo-gu, Seoul, to celebrate its collaboration with Blizzard Entertainment®'s team-based shooter game, ‘Overwatch 2®’, until November 10th.

This pop-up store is part of the global partnership between Porsche AG and Blizzard Entertainment, aiming to convey Porsche's passion for the brand to both the young and diverse fanbase of "Overwatch 2" and the broader gaming community in an unexpected, entertaining way. Already established in racing games, the sports car manufacturer is also expanding its portfolio beyond the motorsport genre.

Porsche Korea is continuing the unique brand experience by showcasing its first electric SUV, the Macan Electric, at this pop-up store, which replicates the futuristic cityscape of "Overwatch 2."

Mathias Busse, CEO of Porsche Korea, stated “The collaboration between Porsche and Overwatch 2 offers an exclusive brand experience.” He added, " I hope many customers can meet the Macan Electric, which will be unveiled before its official launch in Korea, and experience Porsche's innovative E-Performance at Overwatch 2 pop-up store.”

The pop-up store will also feature a life-sized mech statue of the popular character D.Va. Additionally, visitors can participate in an OX quiz themed around the Macan Electric at a kiosk, as well as slot machine game and random vending machine celebrating the collaboration between Porsche and Blizzard. By participating, they will have the chance to receive various prizes, including a suitcase, model car, wooden car and tumbler from the Porsche lifestyle goods.

The Macan Electric was first unveiled in Korea in June, alongside the Macan 4 and Macan Turbo, receiving positive reviews from media and customers for Porsche's innovative E-Performance, new Porsche Driver Experience, and a progressive yet timeless impressive design.

The starting prices for the Macan, Macan 4, Macan 4S, and Macan Turbo Electric are 99.1 million KRW, 105.9 million KRW, 114.4 million KRW, and 138.5 million KRW, respectively.

Meanwhile, Porsche AG set up a booth inspired by Busan, the hometown of Overwatch character D.Va, at the world's largest gaming exhibition, Gamescom 2024 in August. They also showcased a Macan Electric featuring an Overwatch-themed livery.

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