BBQ Village Songnidan-gil, the flagship store of Korea’s No.1 K-Chicken franchise BBQ, has launched a special Afternoon Tea promotion in celebration of White Day and the upcoming cherry blossom season, elevating the local dining scene with a fresh take on seasonal flavors.

On March 8, BBQ’s global brand ambassador and beloved actor Byun Yo-han, known for his roles in Mr. Sunshine and Misaeng, visited BBQ Village Songnidan-gil to meet over 40 of influencer BBQ enthusiasts “Ch’influencers(Chicken + Influencer)”.

During the event, Byun enjoyed BBQ’s White Day special menu, featuring the Strawberry Afternoon Tea Set, alongside global fans. The interview session, hosted by renowned YouTuber and street interviewer @kexplorer1, added to the lively atmosphere.

Byun shared his personal love for BBQ Chicken, stating, “I genuinely love chicken, and after wrapping up a shoot, I always ordered BBQ Chicken with the staff. It’s not just because I’m a BBQ brand ambassador—I truly enjoy it. I won’t shoot any commercials for other chicken brands!” His witty remarks and authentic enthusiasm for BBQ delighted fans, who later participated in a balance game Q&A session, a commemorative photo session, and a dessert mukbang contest to wrap up the event.

■ A Culinary Hotspot for MZ Generation & Global Influencers

BBQ Village Songnidan-gil is emerging as a must-visit hotspot for the MZ generation and global influencers, offering an elevated dining experience beyond traditional chicken restaurants. Among K-Drama fans, it has gained a reputation as “a must-visit BBQ Chicken store to visit when in Seoul.” Its popularity continues to soar among international tourists seeking an authentic K-Food experience.

More than just a chicken restaurant, BBQ Village Songnidan-gil captures the past, present, and future of BBQ, offering a premium dining experience that includes wood-fired pizza, pasta, salads, artisanal desserts, and fresh-baked pastries.

A BBQ representative stated, “For the past 30 years, BBQ has led the K-Chicken industry in 57 countries worldwide. Now, through our flagship store, we are further elevating our brand value. BBQ Village Songnidan-gil offers a fine dining course menu, an in-house bakery, and seasonal afternoon tea selections, bringing our ‘Best of the Best Quality’ philosophy to life.”

■ ‘Love in London’ Promotion for White Day & Cherry Blossom Season

BBQ Village Songnidan-gil is running its seasonal ‘Love in London’ promotion, available until April 30. The special menu features a romantic Afternoon Tea Set and an array of exquisite desserts, set against a charming, immersive atmosphere perfect for couples, friends, and families.

With White Day and the cherry blossoms of Seokchon Lake just around the corner, BBQ Village Songnidan-gil offers the ideal setting for creating unforgettable memories.

As BBQ’s flagship store, this venue represents a global evolution of K-Chicken and fine dining, ensuring that every special occasion is complemented by an extraordinary gastronomic experience

This spring, don’t miss the opportunity to indulge in BBQ’s seasonal offerings at its flagship store, located right in front of Seokchon Lake.

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