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"It’s an honor to pay tribute to Tony Iommi and Black Sabbath, and it’s back to the beginning for me as well,” says Cesar Gueikian, President and CEO of Gibson. “I started playing guitar because of Black Sabbath and Tony’s riffs. Tony is 'THE RIFFLORD' and the bands paying tribute to Black Sabbath on this epic day owe a great deal to them for paving the way for heavy metal. I am deeply honored to call Tony my friend, my adopted godfather, and to have had the chance to collaborate with him at Gibson and on the single 'Deconstruction,' co-written with Serj Tankian. I wouldn’t be at Gibson without that moment when I was 10 years old, when after discovering Black Sabbath, my life in music unfolded from that point onward. All of us at Gibson are proud to be playing a part in this epic last show and going back to where everything began for Black Sabbath!"
Alongside the Gibson SG Standard guitars, Gibson will also be present backstage with a selection of guitars, as well as an interactive experiences and a photo booth with Indian Motorcycles as part of the unforgettable backstage environment available for the performers, VIP guests, and industry legends.
This is a unique opportunity to celebrate a defining moment in rock and roll history while supporting three life-changing charities. Every bid placed will directly help fund vital research, care and support for those who need it most. Fans interested in bidding on the Gibson SG guitars, or other items in the Back to the Beginning charity auction, can find more details at: www.ozzyauction.co.uk
Own a legendary slice of rock history
Gibson is backstage at Back to The Beginning getting these epic guitars signed by the icons themselves. The final reveal of all signatures on the guitars above will drop on Sunday, July 6 – stay tuned at: https://www.ozzyauction.co.uk/
The Gibson SG Standard rocks the classic looks and features associated with the late-60s-style SG™ models so many players love. A solid mahogany body provides the backbone for singing sustain, while a rounded profile mahogany neck and bound rosewood fingerboard deliver a comfortable playing experience across all 22 frets. A long tenon 19th fret neck joint enhances resonance, making it ideal for everything from vintage blues to modern high-gain solos. In the electronics department, the 490R (neck) and 490T (bridge) Alnico 2 humbuckers™ produce a versatile range of tones. Their clear, balanced output can easily cover a wide range of genres-softening nicely for warm clean passages and roaring to life when pushing an amp into overdrive.
Dedicated volume and tone controls, along with a 3-way toggle switch, offer quick access to any sound you need. Visually, a black 5-ply full-face pickguard sets this SG Standard apart from other models, and chrome-finished hardware adds a timeless touch. Grover® Rotomatic® tuners keep tuning precise, while the aluminum Tune-O-Matic™ bridge and Stop Bar tailpiece ensure reliable intonation. Rounded out by black Top Hat knobs with silver reflectors, this SG Standard captures the look and spirit of Gibson’s classic late-60s design. A soft shell guitar case is also included, providing convenient protection whether you’re heading to rehearsal or hitting the road.
If you’re in search of an iconic, no-nonsense rock machine with a heritage that spans decades, the Gibson SG Standard stands ready to deliver.
Payment for this item will be taken and paid directly to the charities. A member of the team will inform you of your winning bid and supply payment details. Subject to availability.
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Ozzy said “It’s my time to go Back to the Beginning… time for me to give back to the place where I was born. How blessed am I to do it with the help of people whom I love. Birmingham is the true home of metal. Birmingham Forever.”
Formed in Birmingham in 1968, Black Sabbath went on to become one of the most influential and successful metal bands of all time, selling over 75 million albums and defining a genre. Music Director Tom Morello has described Back to the Beginning as “the greatest heavy metal show ever.”
The event will also feature performances from Metallica, Slayer, Guns N’ Roses, Pantera, Gojira, Alice In Chains, Halestorm, Lamb Of God, Anthrax and Mastodon. A supergroup of legendary musicians will also take to the stage, with confirmed artists including Billy Corgan, David Draiman, Duff McKagan, Slash, Frank Bello, Fred Durst, Jake E Lee, Jonathan Davis, KK Downing, Lzzy Hale, Mike Bordin, Rudy Sarzo, Sammy Hagar, Scott Ian, Sleep Token ii, Papa V Perpetua, Tom Morello, and Zakk Wylde.
Taking place on Saturday, 5 July, at Villa Park in Black Sabbath’s hometown of Birmingham, Back to the Beginning is a landmark celebration of the band’s groundbreaking legacy and their enduring influence on rock and metal music. Featuring sets from iconic bands such as Metallica, Slayer, Pantera, Gojira, Halestorm, Alice In Chains, Lamb Of God, Anthrax, and Mastodon, as well as a supergroup of famous musicians from across the world, the show will mark the historic stage return for the original four members as Ozzy Osbourne performs a short solo set before joining Black Sabbath for his final bow.
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