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Introduction and Features of IKEA Giheung Store in Pictures

Published : Monday, December 9, 2019, 4:48 pm
ACROFAN=Seunghee Shin | seunghee.shin@acrofan.com | SNS
▲ IKEA Giheung store, which is scheduled to open on the 12th

▲ Flow chart of IKEA Giheung store

On December 12th, Home furnishing retail company IKEA Korea will officially open its third domestic store, IKEA Giheung Store, after Gwangmyeong and Goyang stores.

IKEA Giheung store is located at 41-7 Gomae-dong, Giheung-gu, Yongin-si, Gyeonggi-do, Gyeonggi-do, Korea, and composed of two basement floors and three ground floors. Its total floor area is 49,808.77m² and operates from 10am to 10pm daily, the same as the existing IKEA Gwangmyeong and Goyang stores.

IKEA Giheung store focuses on the convenience of the customer shopping experience as the first store to be introduced after the multi-channel switching that enables online and offline shopping at the same time. In particular, various digital solutions and experience spaces will be introduced throughout the store, so it is expected that visitors will have a more fun and different home furnishing experience.

After IKEA Korea visited more than 100 families to identify the needs of local customers, what they want to improve, and their dream spaces, the main target group of IKEA Giheung store has been decided to be a home with young children, which has a high will to improve storages. Therefore, the store focuses not only on organizing and storing solutions, but also on providing home furnishing inspiration and ideas for more efficient use of space.

At the same time, 'Home Furnishing Coach', which specializes in home furnishing, will provide a variety of home furnishing know-hows and solutions that can be easily started by anyone throughout the store.

▲ At the entrance of the store, there is a Smallland play area for children and various digital activities.

▲ The IKEA Giheung store offers 'Kids Cart' for the first time for children to enjoy shopping.

▲ There are about 50 showrooms on the first floor, and these showrooms are organized in various themes to reflect the home furnishing needs of local residents.

▲ Customers can check what furniture is placed through the digital solution, which is first introduced at IKEA Giheung.

▲ Another example of digital solutions: Like a cat using a shelf, customers can see how the furniture can be used through the projector.

▲ Each area has a planning hub where you can consult and discuss furniture layout from one to ten.

▲ Customers can also paint their favorite colors on the furniture through the projector.

▲ By reflecting the needs of local residents, the first basement floor of IKEA Giheung store begins with the 'Home Organization' section. 

▲ There is also a 'Smart Lighting' service where customers can choose the brightness and design of the lights.

▲ The 'Self Serve Area' of IKEA Giheung store: All the furniture you've noticed in the showroom on the first floor can be found in the this area. 


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