Porsche Korea Presents the Global Artwork 'Dream Big' as Public Art Exhibition at Lotte World Tower World Park

Published : Friday, August 25, 2023, 9:49 pm
ACROFAN=Jae-Yong Ryu | | SNS
Seoul - Porsche Korea (CEO Holger Gerrmann) announced the opening of the ‘911 Dream Park’ at Lotte World Tower World Park in Songpagu, Seoul, to celebrate the 60th anniversary of the brand's iconic model 911 with the large-scale global artwork sculpture ‘Dream Big’.

The exhibition is part of a public art project that brings art closer to the citizen's daily life, featuring graphic artist Chris Labrooy's ‘Dream Big’ which is inspired by Porsche’s ‘911’ and a childhood ‘Dream’. After its worldwide exhibition in Miami, Singapore, the United Kingdom, France and China, the ‘Dream Big’ exhibition will have its highlight finale in Korea, held until September 3rd.

Paying homage to the artist’s childhood dream, ‘Dream Big’ depicts a larger-than-life figure in a racing driver's helmet playing with a ‘Porsche 911 Carrera 4 Coupé’, comparatively the size of a toy figure. Along with Porsche 911 which has become a timeless icon over the past 60 years, Porsche will share its inspiration with a wider audience as a brand that strives to make dreams come true.

Alongside the 'Dream Big' exhibition, Porsche Korea offers various programs at the '911 Dream Park'. The ‘Dream Racing Zone’ allows visitors to enjoy the fun of driving in Go-karts and receive a Porsche Dream Racing license. Additionally, the 'Dream Station' has been set up to show visitors the history of the past eight generations of the Porsche 911 since its introduction in 1963 and experience the brand lifestyle.

Porsche Korea CEO Holger Gerrmann stated, "This public art exhibition carries even deeper meaning since it delivers the values of ‘dream’ and its ‘realization’ in the 60th anniversary of the 911 and shares it with the Seoul citizens in this unique setting defying size and perception." He also added, “We hope the “Dream Big” Sculpture sparks the interest of many and inspires to dream."

On the evening of the first day of the exhibition, the 25th, a special event will be held to commemorate the opening of the '911 Dream Park'. The students from 'Porsche Dream Up', a social contribution program for talented children in sports and arts that marks its sixth year, will attend and perform a celebratory recital with clarinet and cello, as part of their journey of realizing their dream. Souvenirs will be given to a total of 100 people, including invitees from Porsche Korea's official Instagram and on-site first-come-first-serve viewers.

As a brand for those who dream, Porsche has persistently launched a global art series to engage and inspire fans in new ways. With the start of ‘Porsche Dreamers. On.’ in 2021, Porsche Korea has been supporting the dreams and talents of emerging artists as well as expanding opportunities for citizens to enjoy public art. In addition, Porsche Korea plans to support more dreams through ongoing social contribution campaigns.

Meanwhile, Chris Labrooy, a 3D graphic artist from Scotland, presents works that combine objects from the real world with surrealism. Labrooy, an actual Porsche fan and owner, has created iconic works such as 'Palm Springs Porsche 911', which features 12 Porsches floating in a swimming pool, and '996 Swan', which commemorates the 20th anniversary of Porsche China, in addition to 'Dream Big'.

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