Porsche Korea opens innovative retail format at the ‘Porsche Studio Songdo’

Published : Friday, November 19, 2021, 4:39 pm
ACROFAN=Newswire | | SNS
Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) announced on the 18th that it newly opened the 'Porsche Studio Songdo' in Songdo International City, Yeonsu-gu, Incheon. The studio will be operated by Stuttgart Sports Cars Ltd (SSCL, CEO Jong Han Yoo), an authorized Porsche Korea dealer partner.

‘Porsche Studio Songdo’ is based on a futuristic showroom concept: a new brand space that goes beyond the traditional showroom by offering a stylish boutique like atmosphere. It is the 2nd Porsche Studio in Korea, after ‘Porsche Studio Cheongdam,’ and the 17th in the world.

‘Porsche Studio Songdo’, with a total floor area of 391 ㎡ (approx. 118 pyeong), is an urban retail space in convenient reach in the heart of Songdo for customers and Porsche fans to indulge in a special brand experience. Representative vehicles reflecting Porsche’s product strategy are displayed at the Studio, ranging from a high-performance sports car to a pure electric sports car.

Consultations can be done in the comfort of the ‘Studio Bar’ that offers a variety of beverages and through the configuration system, customers can design their most personal Porsche or enjoy the special lifestyle space with Porsche Driver’s Selection (PDS) products. A drop off service will be provided for vehicle maintenance at the ‘Porsche Service Centre Incheon’ located in Guwol-dong, Namdong-gu, Incheon.

Holger Gerrmann, CEO of Porsche Korea, stated, “It is great that we can open the second ‘Porsche Studio’ at the smart Songdo International City promoting green and low carbon growth and reputed for its pleasant residential environment, large shopping facilities, international-level convention centres and educational infrastructure.” He also added, “We have built a special studio where we can share the Porsche passion and provide a welcoming atmospheric and innovative retail environment.”

‘Porsche Studio Songdo’ will be operating on weekdays from 9 am to 7 pm, 10 am to 6 pm on weekends and national holidays. Porsche Korea is currently running 13 Porsche Showrooms, 13 Porsche Service Centres, 3 Porsche Approved Centres, 2 Porsche Studios, and a ‘Porsche Now’ pop-up store in Korea.

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