Porsche Korea unveils its powerful Line-Up and the Brand’s Growth Strategy at the Seoul Mobility Show 2021

Published : Thursday, November 25, 2021, 1:24 pm
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Porsche Korea (Holger Gerrmann, CEO of Porsche Korea Ltd.) shows 12 vehicles including the Panamera Platinum Edition as the Asia Premiere, as well as the ‘911 GTS,’ and the ‘Macan GTS,’ as the Korea Premiere at the ‘Seoul Mobility Show 2021.’

On the morning of the 25th, at the press conference held under the theme of 'Sporty Mobility of Today and Tomorrow' with around 300 media and officials in attendance, Porsche Korea CEO Holger Gerrmann unveiled the ‘911 GTS,’ and delivered the successful management perfor-mance of 2021 and the growth strategy that conveys the value and vision of the unrivalled sports car brand.

Porsche Korea CEO Holger Gerrmann stated, “Porsche Korea continues to achieve record per-formances every year and plans to continue its sustainable growth path. In return for the support from Korean customers, we have been preparing more active business investment as well as a super attractive sports car portfolio.” He also added, “At the Seoul Mobility Show, we introduce an exciting product line-up that reflects Porsche’s product strategy based on 'efficient gasoline engine,’ 'high performance hybrid,' and 'pure electric drive' models.”

The press conference drew special attention as Thomas Friemuth, the Vice President at Porsche AG for the Panamera line, led the conference to directly introduce the Panamera Platinum Edition as Asia Premiere.

In line with the brand strategy of Porsche AG, directing the future of sports cars, Porsche Korea pursues the ‘Porsche Strategy 2030’ of innovative sustainable mobility, and emphasized that it will continue to actively invest in Korea to lead the sports car segment in the domestic market.

Porsche Korea plans to present a more diverse and attractive product portfolio than ever before. Starting with the Cayenne Turbo GT encompassing motorsport technology in the second half of 2021, the 'Macan GTS,’ the '911 GTS', the ‘Panamera Turbo S E-Hybrid’, and the 'Panamera Platinum Edition' will be launched in the first half of 2022. In addition, the ‘Taycan GTS’ line will be introduced sequentially to expand the Taycan product portfolio.

Porsche Korea accelerates its electrification product strategy with the launch of its first CUV and second pure electric vehicle, the 'Taycan Cross Turismo' last month and continues to expand the high power and destination charging infrastructure, reinforcing the 'Porsche E-Mobility Strategy'.

Additionally, Porsche Korea focuses on Customer Care to provide premium services in line with the rapid growth of the brand.

In the first half of the year, Porsche opened a state-of-the-art Vehicle Preparation Center that can accommodate 1,000 vehicles per month. After the Studio in Songdo, Bundang will follow, the Porsche Centre Daechi will be updated with the latest CI design, and an approved pre-owned car centre will be added along with the expansion and relocation of the Daegu service centre. Following the successful opening of ‘Porsche NOW Jeju’, the new pop-up brand space that was introduced for the first time this year, will be coming to Busan sharing Porsche concepts, values and themes tailored to the characteristics of the region.

In addition, the company emphasized that, in line with the brand's core value of sustainability, it will continue to strive for social contribution activities giving back to the Korean society in various fields such as education, culture, and environment.

The main stage of the mobility show showcased the ‘Panamera Platinum Edition’ with an elegant and unique design, and the ‘911 GTS’ based on the 8th generation 911 of the iconic Porsche model.

Porsche Korea has established itself as the fourth largest market for the Panamera worldwide, since the model was unveiled at the Seoul Motor Show in 2017. The ‘Panamera 4 E-Hybrid Platinum Edition,’ being unveiled as the Asia Premiere, features expanded specifications and a satin gloss platinum design. A 17.9 kWh battery is applied and the combination of a 2.9-liter V6 biturbo engine with 330 PS and an electric motor produces a system output of 462 PS. It can accelerate from 0 to 100 km/h in 4.4 seconds, 0.2 seconds faster than before, and the top speed is 280 km/h.

In the Platinum Edition, popular options of the past two generations of the Panamera are applied as standard. The elegant design of the exterior and interior are further emphasized by the 21-inch Exclusive Design Sport wheels in Platinum and the GT sports steering wheel.

The ‘911 Targa 4 GTS’ of Porsche’s iconic 911 sports car line will be presented as the Korea premiere. Armed with Porsche's unique emotive driving, maximum efficiency, and extensive digital technology, the 911 GTS is still a Porsche style icon and synonymous with sports cars, despite all innovations.

The ‘911 GTS,’ the sportiest model among the 911 Carrera line, is equipped with a six-cylinder boxer engine and delivers 490 horsepower (PS), an increase of 30 horsepower from the current 911 Carrera S and the previous 911 GTS. The maximum torque is 58.2 kg∙m, an increase of 2.0 kg∙m over its predecessor. The ‘911 Targa 4 GTS’ takes 3.5 seconds to accelerate from 0 to 100 km/h equipped with the eight-speed Porsche dual-clutch transmission (PDK).

In addition, the suspension modified for the GTS with the Porsche Active Suspension Manage-ment (PASM) and the high-performance braking system from the 911 Turbo guarantees a stronger performance. The 20-inch front wheel and 21-inch rear wheel used in the 911 Turbo are equipped with black, centre-lock alloy wheels, and the standard sports exhaust system is responsible for an even more emotive soundtrack, thanks to its GTS-specific set-up and the omission of some interior insulation. The exterior design features black coloured accents in silk and high gloss finish, further enhancing the distinctive design of the new 911 GTS.

At the Seoul Mobility Show, the ‘new Macan GTS’ which has been further upgraded are shown for the first time in Korea. Porsche Korea will be welcoming visitors and Porsche fans with an attractive and diverse sports car line-up consisting of a total of 12 models, including ‘the Panamera 4 E-Hybrid Platinum Edition’ as the Asia premiere, ‘the 911 GTS’, ‘the new Macan GTS’ as the Korea premiere, ‘the Taycan Cross Turismo’, ‘the 99X Electric’, and more.

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