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Sony Korea Wireless Noise Cancelling Headset 1000X Series Domestic Announcement Press Conference

ACROFAN=Yong-Man Kwon | Published : Wednesday, November 8, 2017, 11:00 pm
On September 20, Sony Korea held a press conference at the JW Marriott Dongdaemun Square Hotel in Jongno-gu, Seoul, and announced that it will start selling three kinds of Wireless Noise Cancelling Headset 1000X series in Korea starting from September 21st. The 1000X series, which has been unveiled at the IFA 2017, includes three styles of fully wireless earphone WF-1000X, wireless neckband earphone WI-1000X and wireless headphone WH-1000XM2.

The 1000X series features the industry's highest noise cancelling performance and wireless connectivity to enjoy the best outdoors music experience. In particular, through 'Sony Headphone Connect', a smart listening is possible and various functions of the headphones can be set easily on the smartphone. It supports 'adaptive sound control', which can set up 20-step of surround sound mode that optimizes music, 'noise cancelling optimization', which realizes ideal noise cancelling effect according to user's condition and situation' ambient noise, and 'headphone sound setting', which allows to control various sound effects.

In adaptive sound control, 'noise cancelling' is activated when the vehicle or airplane is moving at a high speed. Also, 'Ambient sound (normal)' is activated when a user is walking so that the user can hear surround sound, and 'Ambient sound (voice)' is activated while the user is stationary so that the user can hear the voice. In the case of noise cancelling optimization, WI-1000X and WH-1000XM2 feature 'atmospheric pressure optimization' which analyzes the surround atmospheric pressure to further improve noise cancelling performance. Moreover, WH-1000XM2 also supports 'personal noise cancelling optimization' which analyzes the user's hair style and wearing glasses.

 
▲ At the conference, IU, promotion model of Sony Korea, showed up on the stage for a while.

 
▲ The new 1000X series is the product line continuing fame of the existing 'MDR-1000X'.

Ryu Okuda, Senior Manager of Sony Asia, said that wireless headphones and earphones market in Asia grew 145% from last year, and wireless headphones and earphones account for 50% of the entire market. Also, Sony is the number one player in this market, and its market share is rising at the same time. In the domestic market, the survey results were introduced that Sony is in the top position in the total headphone and earphone market in terms of amount, and in the wireless headphone market, it is occupying 66% of the market thanks to the popularity of MDR-1000X. In addition, MDR-1000X single model alone reaches 31%.

As a reason for the success of 1000X, Sony mentioned provision of new music sensibility experience such as the industry's highest level of noise cancelling performance, sense engine, quick attentions, and high-resolution sound quality such as LDAC support. Moreover, it is added that the noise cancelling performance of 1000X recorded the highest performance measured by JEITA standards. In addition to the wireless headphone WH-1000XM2, the new 1000X series emphasizes that it has expanded its style by introducing wireless earphone and wireless neckband earphone products.

Kim Jae-min, Product Manager of Sony Korea, introduced about the new 1000X series that Sony has developed technologies from noise cancelling, supporting high-quality playback to supporting high-resolution audio and LDAC, and all of which are applied to 1000X. And the new 1000X series features Smart Listening through Sony Headphone Connect app with the industry's highest noise cancelling performance, wireless connectivity technology for high-resolution sound play.

 
▲ New 1000X series introduces noise cancelling, high-resolution audio and smart listening.

 
▲ Adaptive sound control adjusts the nature of noise cancelling for various situations.

The new 1000X series is available with the ‘Sony Headphone Connect’ app for Smart Listening and allows you to easily set up the various functions of your headphones on your smartphone. It supports 'adaptive sound control', which can set up 20-step of surround sound mode that optimizes music, 'noise cancelling optimization', which realizes ideal noise cancelling effect according to user's condition and situation' ambient noise, and 'headphone sound setting', which allows to control various sound field (sound location control, surround, equalizer).

Adaptive sound control recognizes four types of situations, including stationary, walking, running, and moving on vehicle, by accelerometer and GPS on smartphone and controls the features of noise cancelling function. 'Noise cancelling' is activated when the vehicle or airplane is moving at a high speed. 'Ambient sound (normal)' is activated when a user is walking so that the user can hear surround sound, and ' Ambient sound (voice)' is activated while the user is stationary so that the user can hear the voice. The intensity of noise cancelling can be controlled with 20 steps, and the preset values for each mode can be changed.

In the case of noise cancelling optimization, WI-1000X and WH-1000XM2 feature ‘Atmospheric Pressure Optimizing' which analyzes the surround atmospheric pressure to further improve noise cancelling performance. Therefore, users who often use plane can experience much enhanced noise cancelling performance. Moreover, WH-1000XM2 also supports 'personal noise cancelling optimization' which analyzes the user's hair style and wearing glasses. Besides, surround function is added to the sound setting of the headphone, and sound location control function and equalizer that uses headphone's DSP are also included.

 
▲ WF-1000X realizes from micro-miniature, ultra-light to noise cancelling.

 
▲ WI-1000X, neckband-type earphone that realizes the best sound quality

The fully wireless earphone WF-1000X with innovative size and stylish design supports industry-leading noise cancelling performance, despite its micro-miniature size and ultra-light design of 6.9g. Equipped with a 6mm driver unit, it offers excellent sound quality such as rich bass and soft high notes. It can be used up to 3 hours when fully charged, and its dedicated charging case can be fully charged twice so that it allows up to 9 hours of operation. It also supports quick charge function, so it can be used up to 70 minutes after 15 minutes of charge. As soon as the product is taken out from the case, the power is turned on and the device is automatically connected to the last paired device, so it enhanced user convenience.

Sony WI-1000X is a neckband-type earphone that delivers the best sound quality on wireless. The hybrid configuration of a balanced amateur and dynamic driver allows the XBA-N3AP class of sound listening, and it supports high-quality performance on wireless through upscaling by S-MASTER HX digital amplifier and DSEE HX. Especially, it supports general-purpose codecs such as AAC, SBC, as well as LDAC and apt-X HD, which enables high-resolution listening of music on wireless.

Noise cancelling of WI-1000X utilizes 'Dual Noise Cancelling', which uses broadband noise cancelling, 'Feed Forward', using an external microphone and bass noise cancelling, 'Feed Back', using an internal microphone at the same time. The operation time is up to 10 hours with the noise cancelling function turned on and up to 13 hours when it is turned off, making it suitable for workers who have a long commute time or frequent business trips. It can be used up to 70 minutes after 15 minutes of quick charge.

 
▲ WH-1000XM2, presented as Mk2 upgrade of MDR-1000X

 
▲ Second-generation product of h.ear was briefly introduced.

WH-1000XM2, an upgraded version of MDR-1000X, supports industry-leading noise cancelling and smart listening as well as the best sound quality for the ultimate wireless music experience. In aspect of the noise cancelling system, through dual noise cancelling, which analyzes the noise of bass repeated inside and outside of the headphone by using two noise cancelling sensors, and Sony's dedicated processor and digital processing, a user can enjoy quiet music listening outdoors.

In addition, the 40mm HD driver is composed of aluminum coated LCP diaphragm, expressing the touch of original sound, and also equipped with Sony's unique technologies, S-MASTER HX and DSEE HX. It also supports LDAC and apt-X HD codecs, which enables to enjoy high-resolution sound listening. It can be used up to 40 hours with a wired cable when fully charged, up to 30 hours when using a wireless Bluetooth connection. It also supports 'Quick Charge' function which up to 70 minutes with a 10-minute charge.

Meanwhile, Sony also briefly introduced a second-generation product of h.ear. The unique 'colors' of second-generation product of h.ear have been adjusted to suit various fashion through saturation adjustments, and the colors includes Horizon Green, Twilight Red, Gracey Black, Pale Gold, and Moonlit Blue. The product family consists of five products, depending on the equipped features and forms. All of them support to high-resolution audio playback, and the wireless products support Bluetooth connectivity, LDAC and apt-x HD.


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