2023 Dreamers. On. Campaign promotes young Korean artists together with the Galleries Art Fair at ‘ZOOM-IN Empowered by Porsche’

Published : Thursday, April 6, 2023, 2:19 pm
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Porsche Korea (CEO Holger Gerrmann) announced that it will present 10 artworks of the ‘Dreamers. On.’ and ‘ZOOM-IN’ special exhibition of the Galleries Art Fair to promote young artists to enter the art market at the 2023 Galleries Art Fair starting on April 12th, 2023 in Seoul.

‘Porsche Dreamers. On.’ is a global art campaign designed by Porsche, a brand inspired by the dream of Ferry Porsche to create the perfect sports car, supporting the dreams and talents of emerging artists. Through the ‘Porsche Dreamers. On.’ campaign, Porsche Korea has been actively supporting rising artists in Korea since 2021.

In February, Porsche Korea signed the agreement for 'ZOOM-IN empowered by Porsche', an official partnership for special exhibition 'ZOOM-IN' at the upcoming Galleries Art Fair and recruited participants under the theme ‘DREAM IN FULL COLOR’. The Galleries Association of Korea selected 10 rising artists through an impartial evaluation.

Works of the finalist artists will be displayed at the Galleries Art Fair until April 16, 2023. The exhibition consists of works of various art forms, from general paintings to installations and media works, and shows a glimpse of the different ‘dreams’ that enrich and diversify the world as well as the message on of the inspirational strengths of ‘dreams’ that Porsche wants to convey.

During the exhibition, the final three artists will be selected through expert screening and on-site voting by visitors, and prizes of 3 million KRW will be awarded to the winner, and 2 million KRW and 1 million KRW respectively to the second and third place. In addition, a special ‘DREAM IN FULL COLOUR’ award, leading to brand collaboration and exhibition in Porsche Showrooms, will be presented after Porsche Korea’s screening and on/offline voting.

In addition, Porsche Korea will present a special highlight booth with the theme of ‘DREAM IN FULL COLOUR’ in collaboration with installation artist Inkyo Back in celebration of ’75 years of Porsche sports cars’. At the Porsche booth that incorporates string art, the ‘Taycan Turbo S’ is expected to greet visitors as a work of art in harmony with other exhibited works.

Porsche Korea CEO Holger Gerrmann stated, "It is an honour to support the vibrant Korean art scene by presenting ‘Dreamers. On.' once again at the traditional and renowned Galleries Art Fair, marking 75 Years of Porsche sports cars". He also added, “The creativity of the emerging Korean artists is inspiring, and we are glad that we can be a part of their special journey and hope to help them in realizing their dreams.”

Furthermore, Porsche Korea will hold various engaging events for on-site visitors during the exhibition. Porsche Korea is giving away smartphone straps for visitors that upload a photo taken at the colour lighting photo wall on their personal Instagram with a hashtag. Visitors can also upload a photo taken at the Porsche booth on a personal Instagram and add the Porsche Korea Kakao Talk channel in exchange for a poster.

The Galleries Art Fair, introduced in 1979, is an art fair with the longest tradition in Korea. More than 156 galleries will participate this year, making the fair largest-ever. The 2023 Galleries Art Fair draws attention for predicting the trend of the art market for the year and will be started with the VIP Preview on April 12th and then held from April 13th to 16th at Hall B (1st floor) and D (3rd floor) of COEX located in Samseong-dong, Seoul.

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