- BRAND COMMITS TO PROACTIVE & ROBUST COMMUNICATIONS EFFORT
- KEY ASSIGNMENTS: SHAPE BRAND, BUSINESS & PRODUCT PLAN NARRATIVE; BUILD LONG-TERM BRAND VALUE
IRVINE, Calif., Jan. 5, 2019 /PRNewswire/ -- Matthew Clarke, an accomplished luxury automotive marketing communications executive, has joined Southern California-based Karma Automotive as Director of Communications, to help shape and drive the narrative surrounding the company's business and product plan, announced CEO Dr. Lance Zhou.
"Matt brings a diverse and international skillset and has the kind of brand management, experiential marketing and media communications leadership Karma needs to support our strong and well-funded future," Zhou said. "Karma continues to attract the kinds of top talent and leadership required to achieve our goals and execute on a solid product plan that spans the next decade."
Clarke comes to Karma from Aston Martin Lagonda where he spent more than 15 years in various roles helping one of the world's most prominent luxury brands grow brand prominence, market share and retail sales. Most recently, Clarke served as General Manager of Marketing and Communications leading all Aston Martin's Public Relations, Marketing and Product Planning for the company's Americas region (U.S., Canada, South America and Mexico). He also held corporate, product and internal communications roles at the automaker's global headquarters in the United Kingdom and started his automotive career at Land Rover.
"I'm excited to join a dynamic leadership team and help build belief in and support for our strategic vision for the brand here in the U.S. and in China," said Clarke, who starts his new role Jan. 7. "My team's focus will be to take the wraps off the only automaker designing, engineering, assembling and marketing vehicles in Southern California and to create long-term value for the Karma brand."
Karma's announced "Value-Forward" business plan is centered on nurturing and growing a unique luxury electric vehicle niche. The brand is defined by exclusive design and craftsmanship, intuitive and integrated high technology, an owner experience with unrivaled treatment, and personalized customization that allows every Karma vehicle to be special. Zhou's strategy also encourages collaboration with the right business partners to help accelerate technology and product development
Clarke's new role, which reports directly to Zhou on an interim basis until a pending organizational structure is finalized, illustrates the brand's strong commitment to a more proactive and robust business and product communications effort.
"You will see increasing evidence of that in 2019 through our active participation at and around CES, the New York International Auto Show, Auto Shanghai 2019, Monterey Car Week, and AutoMobility LA 2019," Zhou added.
Meet Karma Automotive and Karma Revero
Karma Automotive designs, engineers, assembles and markets luxury electric vehicles, all from its Southern California base of operations. Founded in 2014 and employing nearly 1,000 people worldwide, Karma Automotive is committed to elevating and growing the luxury mobility experience for its customers and draws on global relationships and technology partners to achieve this. Named Green Car Journal's 2018 Luxury Green Car of the Year, Karma Revero is a luxury electric vehicle powered by dual electric motors that embodies the company's goals of offering leading automotive design, technology, customization and an outstanding customer experience.
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